Wednesday, October 21, 2009

V. Kumar - YouTube links

V. Kumar

 

1)      Technology in customer interaction

2)      CLV is not just one metric

3)      Changing customer behaviour

4)      Marketing in airlines

5)      Loyalty programmes

6)      True friends, butterflies

7)      First purchase value and CLV

8)      Work being done for banks

9)      Difference to bottomlines

10)  The next book

11)  The leaders listen

12)  Work for the automobile industry

13)  Customer Referral Value

14)  Cover design of the book

15)  Wheel of fortune

16)  Lifetime awards

17)  4Ps that I follow

18)  Accounting for CLV

19)  How I got into marketing

20)  My vision for India

21)  What Indian banks need to do

22)  Takeaways for SMEs

23)  Imperatives for big businesses going global

24)  Forthcoming work

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