2) Corporate gifting increases brand visibility in a cost-effective manner
3) What are below-the-line activities
4) Membership in the International Gifting Council
5) Factors that go into a corporate gifting exercise
6) Ideation and design team works on customising gifts and reward programme
7) Gifts should preserve the brand value
8) Mass requirement vs Customisation and exclusivity of corporate gifts
9) Going beyond traditional seasons, corporate gifting happens all the time
10) Size of corporate gifting industry
11) In-house manufacturing of apparels and sourcing of products from a pool of registered vendors
12) Customers demand innovative products, which are sourced at times from abroad
13) Quality control of sourced products
15) Types of product customisation
16) Needs of SMEs in the corporate gifting space
17) ISB has made a case study of eYantra
18) Are companies synchronising their corporate gifts with CSR
19) Three lines of business, including Web stores and campus stores with logo merchandise
20) Demand from educational sector, for annual days and alumni events
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