Tuesday, September 8, 2009

Susan Hyland, George Langley - Videos











Products that we want to bring to India

How does Harmony work

Cultural differences in geographies -- Examples

Indian market moves incredibly quickly

Problems that arise because customer data reside in different business silos



A perspective on 'single view of customer'

People mistake CRM or Data warehouse as the corporate view of customer

Rules of social behaviour and their relevance to understanding customers

Examples of unique ID -- Australian tax and Ontario health departments

Importance of customer focus in a downturn

Cleaning up electoral rolls -- Australian example

Social rules and contexts have changed, not the problems of organisations

Achieving success in direct marketing -- Example of telecom

Observations about corporate governance difficulties in financial institutions

What's exciting in product development and research in software

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