Saturday, September 5, 2009

Jessie Paul - YouTube links

Motivation for writing the book

Why the focus on 'frugal'

Every CMO feels under-funded

How is ROI of marketing assessed

Relative growth vs market share

Writing style

Author reading the book

News has become commoditised, but insights are valuable

Thought leadership relatively unexplored in India

Collaboration with academia for thought leadership

Story-telling vs Factual communication

Monitoring of time spent with media and customers

Companies allowing access to journalists - Example of 'Bangalore Tiger' by Steve Hamm

Impact of Web 2 dot oh

What the next book will be about

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