Saturday, February 21, 2009

Rajat Banerji - Videos


Growth of Amway in India

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Active ingredients of products made in one factory, to ensure uniformity of the final product's quality


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Four categories of products, with nutrition and wellness accounting for a major chunk of revenues

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Smaller packs and sachets, setting up local offices -- part of Indianisation

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Special product offerings for India

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Very first product was biodegradable

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On regulatory issues faced by the company, owing to lack of clarity in law about direct selling

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What questions should consumers ask before buying any product

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Economics of direct selling companies vs FMCG players

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Common profile of 'business owners'

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Communication skills required for selling (Viswanath, Corp Comm Manager - South Operations)

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On product education (Viswanath, Corp Comm Manager - South Operations)

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How do people connect with ABOs (Viswanath, Corp Comm Manager - South Operations)

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Online ordering growing

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Brand experience centres offer consultation on nutrition and beauty (Viswanath, Corp Comm Manager - South Operations)

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On impact of slowdown on FMCG

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Trekking

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