Thursday, April 16, 2009

K. Gopi - Videos


Product launch based on extensive consumer research - rechargeable study light for children

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Actual light consumption is only 2 watts, giving 200 lux, through 24 LEDs


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Indigenous content in the product

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Worked with Sankara Nethralaya to create the study lamp

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Currently we are engaged in concept marketing

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Plans for advertising after the all-India launch

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First year target is 250000 lamps, and in the second year, 1 million

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We should be able to address the needs of people looking at sub-Rs 1000 price point

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Product variations being considered, in the same form factor

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Solar panel of 5 watt capacity as add-on at Rs 2790

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We have designed the lamp for children

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Design patent applied for, thus protecting the IP, and exports have begun

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Our focus is on green products, and renewables

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Alternative uses vs main purpose of lighting

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Green blogs have noticed the new study lamp

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Remembering my teacher

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What has made LED popular

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No UV rays, no flicker, no heat when using LED for lighting

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