Product launch based on extensive consumer research - rechargeable study light for children
Actual light consumption is only 2 watts, giving 200 lux, through 24 LEDs
Indigenous content in the product
Worked with Sankara Nethralaya to create the study lamp
Currently we are engaged in concept marketing
Plans for advertising after the all-India launch
First year target is 250000 lamps, and in the second year, 1 million
We should be able to address the needs of people looking at sub-Rs 1000 price point
Product variations being considered, in the same form factor
Solar panel of 5 watt capacity as add-on at Rs 2790
We have designed the lamp for children
Design patent applied for, thus protecting the IP, and exports have begun
Our focus is on green products, and renewables
Alternative uses vs main purpose of lighting
Green blogs have noticed the new study lamp
Remembering my teacher
What has made LED popular
No UV rays, no flicker, no heat when using LED for lighting
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