Friday, December 5, 2008

J. Sethuraman - Videos


Growth story is intact for retail lending by banks

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My research project was on marketing strategies of commercial banks

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Customer demographics have not changed, but need spectrum has widened, so banks have to offer more products

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CRM can be effectively used by banks, especially for cross-selling and increasing

the ticket size

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IOB introduced consumer loan products to the market in the early 1970s


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Public sector banks are repositioning themselves and going for brand makeover to attract the younger generation

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Diluted private banking and wealth management strategy can give results to banks

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Performance-based pay is a complicated exercise that merits due thought

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Public sector bank model in India is very strong as an example of disciplined banking

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Diluted private banking and wealth management strategy can give results to banks

video

Performance-based pay is a complicated exercise that merits due thought

video

Public sector bank model in India is very strong as an example of disciplined banking

video

Brand recall happens at our counters, logo is only one dimension, customer service levels are key

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Technology is a successful enabler of bank operations, with benefits to customers

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Advantages and opportunities that financial inclusion brings in

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On credit availability

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Who is an ideal borrower

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Financial literacy and banking education should happen along with financial inclusion

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How are we reaching customers - through counter service, referrals

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Global studies have indicated that personal touch and relationship continue to be important despite technology in the form of ATMs

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Factors that go into deciding the location of bank branch, and rural vs urban customer

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Factors that go into deciding the location of bank branch, and rural vs urban customer

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Senior citizens see the bank as part of their family and they act as our ambassadors


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One most valuable work lesson - commitment

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Tips for investment

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Innovation in banks, in products and processes, in technology and delivery of services

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Mobile banking is going to be a great driver of retail banking

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A lot of untapped potential for insurance in India, and joint ventures with banks

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