Friday, December 5, 2008

J. Sethuraman - Videos


Growth story is intact for retail lending by banks

My research project was on marketing strategies of commercial banks

Customer demographics have not changed, but need spectrum has widened, so banks have to offer more products

CRM can be effectively used by banks, especially for cross-selling and increasing

the ticket size

IOB introduced consumer loan products to the market in the early 1970s


Public sector banks are repositioning themselves and going for brand makeover to attract the younger generation

Diluted private banking and wealth management strategy can give results to banks

Performance-based pay is a complicated exercise that merits due thought

Public sector bank model in India is very strong as an example of disciplined banking

Diluted private banking and wealth management strategy can give results to banks

Performance-based pay is a complicated exercise that merits due thought



Public sector bank model in India is very strong as an example of disciplined banking

Brand recall happens at our counters, logo is only one dimension, customer service levels are key

Technology is a successful enabler of bank operations, with benefits to customers

Advantages and opportunities that financial inclusion brings in

On credit availability

Who is an ideal borrower

Financial literacy and banking education should happen along with financial inclusion

How are we reaching customers - through counter service, referrals

Global studies have indicated that personal touch and relationship continue to be important despite technology in the form of ATMs

Factors that go into deciding the location of bank branch, and rural vs urban customer

Factors that go into deciding the location of bank branch, and rural vs urban customer

Senior citizens see the bank as part of their family and they act as our ambassadors


One most valuable work lesson - commitment

Tips for investment

Innovation in banks, in products and processes, in technology and delivery of services

Mobile banking is going to be a great driver of retail banking

A lot of untapped potential for insurance in India, and joint ventures with banks

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