Friday, March 27, 2009

Palanivel Kuppusamy

Palanivel Kuppusamy, Founder and MD, Dexterity, Chennai (
March 27, 2009, 1 pm

1 comment:

Murali said...

Palanivel Kuppusamy
Founder & CEO

Palanivel founded Dexterity in 1999. He has helped the company to establish, build strategies to become a leader in Marketing and Customer Informatics space, providing comprehensive Technology, Operations and Analytics solutions and services for the demand side business processes. Besides Strategic Management, Palanivel takes ownership for Knowledge Management and Innovation in the organization and its offerings for MR, MI and CI. He has a strong global exposure and understanding of International business and Economics. He enjoys building a performance driven culture that attracts and retains high performers.

Prior to Dexterity, Palanivel handled assignments with MR Industry leaders like ACNielsen and NMR. He has worked with Dun & Bradstreet Satyam Software, Cognizant Technology Solutions at client facing and solution development roles. Palanivel is a Management Post Graduate from Indian Institute of Management (IIM) Indore and an Engineering Graduate from the Government College of Technology (GCT), Coimbatore.
Pravin Shekar
Co-Founder & Chief-BizDev & NewIn

Pravin has founded Dexterity Business Analysts, MRKPO, Survey Helpline and “The Social Catalyst”, a social-marketing organization.

As the Chief of BizDev & New Initiatives, Pravin is responsible for the International expansion of the Dexterity group. Pravin’s experience and focus is on taking concepts from ideation to stability, Global expansion and International Marketing. His current focus is on the need to have “Integrated-Technology” solutions ready in time for the electronic convergence wave.

Prior to his current capacity at Dexterity, Pravin has handled assignments for IMS Health, Dun&Bradstreet & ACNielsen. Pravin has a strong understanding of the International Market Dynamics and is well acquainted with European languages and culture.

Pravin is the Country Representative (India) for ESOMAR, a global Research Association; an associate member of the Council of American Research Organizations (CASRO), Business Intelligence Group (BIG) and the Market Research Society of India (MRSI). An acclaimed public speaker with strong communication skills, Pravin has presented technical papers at the ESOMAR Annual Congress and the Leisure Research conference in Rome. He has also presented papers at Berlin, Paris, Rome, London and Singapore. Pravin is a Charter member of the “Chennai Speakers” Toastmasters club.
Founded in 1999, Dexterity is a pioneer and leader in Marketing and Customer Informatics. The company has two offshore development facilities in Chennai and subsidiaries in USA, Germany and Sweden. Dexterity, whose clientele includes global Top 10 Market Research (MR) and Fortune 500 companies, is among the top Indian companies providing Technology, Process and Analytics services for Market Research and Customer Analytics.

For three consecutive years now, Dexterity has been among Deloitte’s “Technology Fast 500 APAC” and for two consecutive years among Deloitte’s “Technology Fast 50 India”. The company has been named in Hewitt’s ‘Best Employers in India 2007’ study.

Current scenario:

The current global recession is weakening both consumer confidence and spending. Consumers the world over are rationalizing purchases and redefining value. Brand vs Utility is becoming a topical debate in the customer’s mind.

Now, companies need to note and understand the behavioural changes in consumers. They need to listen more closely and frequently to their customers. Understanding and retaining customers is critical during recession. How does one do that?

The answer lies in Analytics:

Companies have all the data they need to make the right business decisions. Yet, like the proverbial Musk Deer, they seek answers from outside. What they have to do is apply Analytics to the data, that they have knowingly and unknowingly accumulated over the years, study the patterns and make inferences. Analytics can help the marketing team deliver more sales, instead of simply working harder.

To help companies understand their consumers better, Dexterity has come up with a host of Customer Analytics solutions.

Dexterity is a leader in Marketing & Customer Informatics (MCI). The company provides targeted business solutions for Market Research (MR), Marketing Intelligence and Customer Intelligence. These solutions are supported with its services in Market Research Outsourcing, Marketing & Customer Data Management and Analytics & Insights Delivery.

Launch of MR Anywhere:

Dexterity has recently launched MR Anywhere, an analytics platform ideal for companies in these times. MR Anywhere is an on-demand, Platform-as-a-Service (PaaS) application for handling various aspects of the Market Research process.
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