Friday, March 27, 2009

Palanivel Kuppusamy - Videos


What went into the design of the logo of Dexterity

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Marketing analytics industry is seeing an equivalent of Y2K as a result of economic meltdown

video

Our adaptive analytics engine can do more with your existing data

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What we do for big firms and the enterprise customers

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Do we initiate our own research without a trigger from our customers

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A Toyota example - of how analytics plays a role in spite of hunches

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Churn management for a telecom company, research and analytics for a consulting firm - success stories of accelerating value

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Marketing research spend benchmarked to advertising spend - how India fares

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Large volume of data with Government statistics office, banks - the Brazil example

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Reduce cost of data acquisition and do more with the data collected - two imperatives during the current slump

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Customers are questioning the value that vendors offer, and vendors are becoming more open in communication

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Norms that govern Web analytics

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Market research in the public sector - immense opportunity in India

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Companies realise that 20 to 30 per cent of findings are newer and obtained through research and analytics

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Statistical tools attract attention when they are applied well

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Market for leather belts in India - an example of a wrong way to go about research

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How are we looking at possible acquisitions

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On media analytics

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Pay-as-you-go analytics for SMEs

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