Marketing analytics industry is seeing an equivalent of Y2K as a result of economic meltdown
Our adaptive analytics engine can do more with your existing data
What we do for big firms and the enterprise customers
Do we initiate our own research without a trigger from our customers
A Toyota example - of how analytics plays a role in spite of hunches
Churn management for a telecom company, research and analytics for a consulting firm - success stories of accelerating value
Marketing research spend benchmarked to advertising spend - how India fares
Large volume of data with Government statistics office, banks - the Brazil example
Reduce cost of data acquisition and do more with the data collected - two imperatives during the current slump
Customers are questioning the value that vendors offer, and vendors are becoming more open in communication
Norms that govern Web analytics
Market research in the public sector - immense opportunity in India
Companies realise that 20 to 30 per cent of findings are newer and obtained through research and analytics
Statistical tools attract attention when they are applied well
Market for leather belts in India - an example of a wrong way to go about research
How are we looking at possible acquisitions
On media analytics
Pay-as-you-go analytics for SMEs
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