Wednesday, March 25, 2009

K. B. Srinivasan

"Over the next about a year, we will be working at mainstreaming our product, the e-scooter, by focusing on improved technology and greater customer acceptance through effective after-sales service. We believe that the trends in the automotive sector clearly point towards more eco-friendly methods of commuting and travel."
K. B. Srinivasan, Vice President, BSA Motors, Chennai
March 25, 2009, 1 pm

1 comment:

Murali said...

K B Srinivasan, Vice President, BSA Motors, has been associated with Murugappa group for the past seven years and with Tube Investments for three years. Prior to taking charge as Business Head of BSA eScooters segment, he was heading the South India Operations & International sourcing for TI Cycles.

Srinivasan has been associated with some of the world renowned companies which include Ashok Leyland, Hindustan Motors Chennai (Mitsubishi) Car Plant, TVS Whirlpool, Thyssen Krupp Automotive, Hindustan Motors (Power Products Division), Parryware in various capacities. He has in all 22 years of rich experience in automotive and consumer durable supply chain, product development, manufacturing, quality systems and business development.

His expertise lies in automotive product & vendor development, quality systems, international supply chain & ERP. His interests include team building, establishment of systems & business processes.

K B Srinivasan is a Mechanical Engineer with PG Diploma in Operations Management from Anna University, Chennai. He also possesses certifications as Six Sigma Black Belt, Business Excellence Manager & Quality Engineer from American Society of Quality.
The country's in the grip of inflation and rising fuel prices. Road users with own vehicles have already started looking out for options to cut down their conveyance cost by means of car pooling, switching to LPG, public transport etc. When news about rising fuel prices reached the people, one expected Chennaiites to buckle up, but they have unwind their thoughts to look out for options that could keep them 'cool under their collar'.

The solution is Electric Scooters. They do not require registration or licence or to wait on long queue to fill petrol - options like this have attracted youngsters towards owning eScooters,which can run on rechargeable batteries.

BSA Motors, a strategic business unit of Tube Investments of India (TII), part of the Rs. 9582cr (USD 2.4b) Murugappa Group, launched five models of eScooters namely Smile, Diva, Street Rider, Roamer, Roamer + in South India on the 10th Nov 2008. Their ambattur plant has a production capacity of 150 eScooters a day and could be ramped upto 300 eScooters.
Sindhu Rajasekharan