Thursday, February 26, 2009

D. Raghuram

"As a country, we are becoming increasingly health-conscious. However, we lag behind the developed countries in translating the health-awareness to proactive measures geared towards health and environmental responsibility, as for instance, using cycles for fitness/ short transportation. Instead, we spend money on reactive measures, like building more hospitals and spending on medicare."
D. Raghuram, Sr. Vice President – Bicycles & Fitness- TI Cycles of India, Chennai (
February 26, 4 pm

1 comment:

Murali said...

Dr. Raghuram Devarakonda is presently Sr. Vice President – Bicycles & Fitness- TICI looking after the Bicycles & Fitness business with a turnover of about 700 Cr. He has over 14 years experience in Supply Chain Management (SCM) in the areas of business process re-engineering, efficiency improvements and strategy as a management consultant with Accenture and in SCM related IT solutions as Head Customer Service (EMEA) with i2 Technologies, Brussels Belgium. Dr Devarakonda has a PhD in Mechanical Engineering from University of California, Berkeley and received his Bachelors of Technology degree from the Indian Institute of Technology, Mumbai, India.

Murugappa Group

Headquartered in Chennai, the Rs.9582 Crore (USD 2.4 billion) Murugappa Group is India’s leading business conglomerate. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 limited companies have manufacturing facilities spread across 13 states in India. The organisation fosters an environment of professionalism and has a workforce of over 30,000 employees. The Group which has forged strong joint venture alliances with leading international companies like DBS Bank, Mitsui Sumitomo, Cargill, China Engineering & Expoloration Bureau and Groupe Chimique Tunisien, has consolidated its status as one of the fastest growing diversified business houses in India.

TI Cycles of India

TI Cycles of India is a part of Tube Investments of India (TII), a flagship company of the Murugappa Group. TI is the second largest manufacturer of bicycles in India, marketing popular brands of Hercules and BSA. The company is a market leader in the specials segment. It’s new retail initiative is spearheaded by the exclusive ‘BSA GO’ stores all over the country. Certified with ISO 9001:2000 and ISO 14001, TI Cycles is one of the most quality and customer centric organizations.

BSA Motors

BSA Motors, a Strategic Business Unit of Tube Investments of India (TII), part of the Murugappa Group, e Scooters in Chennai on the 10th of November 2008. The range has 5 exciting models - Smile, Street Rider, Diva, Roamer and Roamer Plus, targeted at various consumer segments.The eScooters are manufactured at the BSA Motor Plant at Ambattur, with an initial investment of Rs. 200 million for the first phase. The Ambattur plant has an initial production capacity of 150 eScooters a day which can be ramped up to 300 units per day.

More about TI Cycles of India

If one aspect of energy is motion, then TI Cycles fits the bill. A company that has been at the forefront of personal mobility solutions for over 6 decades, TI Cycles has gone from being pioneers in bicycles manufacture and design to a complete mobility and well-being expert. Standing for the core promise of fun, fitness and freedom, TI Cycles offers consumers a range of bicycles, e-scooters, fitness equipment and infants’ mobility solutions.

Known best for its flagship bicycle brands, BSA and Hercules, TI Cycles has practically created every new cycle category in the country. The first MTB, the first geared bike, the first Shox model, the first girls’ and kids’ bike as well as the first light roadster were all introduced by TI Cycles.

TI Cycles was established by the Murugappa Group in the year 1949, in collaboration with Tube Investments, UK. The first Hercules bicycle rolled out in 1951. Two more brands were added to the portfolio, Phillips in 1959 and BSA in 1964.

The energy of the company can be felt nationwide, thanks to a network of around 1,500 primary dealers and 10,000 secondary dealers.

TI Cycles has the capacity to manufacture 3 million cycles a year at 3 plants across India – Chennai in the South, Nasik in the West and Noida in the North. This is supported by 4 zonal offices and 3 warehouses across the country.

Living up to its dynamic vision of going beyond just bicycles, TI Cycles has also made a foray into Fitness, Infants and Sports Goods under the brands of BSA Workouts, BSA Toddlers and BSA Active respectively.

For further information, please visit

For further details please contact:

Chandrika Raman B K Singh

Asst. General Manager, Group Corporate Communications Vice President – Sales & Marketing

Murugappa Group TI Cycles of India

Tel: 044 25306535 Tel: 044 42093451

Mob: 98400 71172 Mob: 98401 83555
Email: Email:
S Samyuktha
Exec Secy to Dr D Raghuram
Ph : 044 42093311