Wednesday, January 21, 2009

Rajat Banerji

Rajat Banerji, Manager – Corporate Communications and Social Responsibility, Amway India Enterprises
January 21, 11 am

1 comment:

Murali said...

With eight years experience as a journalist [three years with The Statesman, Delhi and five years with Down To Earth – a publication from the Centre for Science and Environment (CSE)], he has been with Amway since April 2000. While the first five years at Amway were devoted to the Company’s CSR efforts, he has been wearing both communications as well as the CSR hats since July 2005. He has done his PGD in Journalism from BVB, Delhi.

Some career highlights include:

* Drafting a book on river pollution for CSE: this project took over two years in the compiling. The book covered the status of 14 polluted rivers in India, sources of pollution, citizen’s response, government efforts at containing pollution, as well as case studies of success stories in other countries.
* Co-authoring the chapter in the CSE publication, Homicide by Pesticides, in February 1997. This report studied the pesticide traces in the river Yamuna, and exposed the inability of water treatment plants to even identify traces of pesticides in the water.
* Nominated on the Ministry environment & forest NGO committee, which looked at ways of better implementing the Ganga Action Plan in Jan-May 1999.
* Nominated to attend a UNDP workshop on ecological sanitation in November 1999, as a World Bank consultant, in Mexico.
* Nominated to attend the sixth session of the Commission on Sustainable Development (CSD 6) at the United Nations, New York in May 1988, and also the fourth Conference of Parties to the Basel Convention (COP 4), at Kuching, Malaysia
* Authored the chapter on Water in the State of the Environment, Citizens Fifth Report.

Prior to being a journalist, Rajat had worked in the Tea and Coffee estates of Tata Tea Ltd and Bombay Burmah Trading Corporation for close to three years.

He is a keen outdoorsman and treks the high Himalaya once a year. With an active interest in the martial arts, he has completed five half-marathons and two marathons (Mumbai). His wife (also a former journalist with The Statesman and Business Barons) teaches German. They live in Delhi with their two children.


# Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. It’s business opportunity and all its products are covered 100 per cent Money Back Guarantee'. If not completely satisfied with the product, the consumer can return it for a refund.


# Amway India is a wholly owned subsidiary of US $ 7.2 billion Amway Corporation, Ada, Michigan, USA. Amway Corporation is one of the largest Direct Selling companies in the world. It has a presence in 88 countries & territories.

# Established in 1995, Amway India commenced commercial operations in May 1998 and has emerged as the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi.

# Amway has invested in excess of US $ 35 million (Rs. 151 crore) in India of this; US $ 6 million (Rs. 26 crore) is in the form of direct foreign investment.

# Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations.

# The Company has provided the income generating opportunity to over 4,50,000 active independent Amway Business Owners.

# Amway India provides free and unlimited training to all its distributors to help them grow their business. Amway India conducted over 34,000 training sessions during in the past 12-months with an attendance of over 1.5 million Amway Business Owners and prospects.

# Amway India recorded a sales turnover of over Rs. 800 crore during Jan-Dec 07.

# Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members. A Mumbai-based consumer rights activist, Asha Kidnani, is IDSA’s Ombudsman & Code Administrator.

# Amway India is also a member of the Confederation of Indian Industries (CII) and Federation of Indian Chambers of Commerce (FICCI).

# The World Blind Union presented an award and citation to Amway India in 2003, for its peerless work for the blind child.


# In eight years of commercial operation, Amway India has established a nation-wide presence 120 offices and 55 city warehouses and four regional mother warehouses. The distribution and home delivery network set up with the support of independent logistics partners is spread across over 3000 locations.


# Almost all Amway India products are manufactured in the country through five third party contract manufacturers. To bring the identified contract manufacturers’ production facilities and skills to international standard, Amway has invested in excess of US$ 4 million (approx. Rs 17 crore*). The transfer of this state-of-the-art, world-class technology, has been free of cost.


# At present, Amway India offers over 90 products in four categories. They are Personal care category, Home Care category, Nutrition & Wellness category and Cosmetics category.

# With the exception of Cosmetics range (Artistry*) and some products in Nutrition and Wellness category, all Amway India products and bottles are manufactured in India.

# The products match Amway’s global quality standards. They carry a tamper-proof seal and a ‘100 per cent Money Back Guarantee'. If not completely satisfied with the product, the consumer can return it for a refund. Amway products are environment friendly, and are not tested on animals. Amway encourages the return of its used product bottles for re-cycling and to prevent their misuse.


# Amway Business Owners follow a Code of Ethics and Rules of Conduct consistent with the World Federation of Direct Selling Associations (WFDSA), which defines the goals, principles and responsibilities in building and operating an Amway business.

# Amway has conducted several seminars on ‘Entrepreneurial Development and Direct Selling’ in concert with the Confederation of Indian Industries (CII) and the All India Management Association (AIMA) on the benefits of organised direct selling.

Gayathri Pradeep
Consultant - Public Relations
Hanmer MS&L Communications Pvt. Limited
Old no 121/2 New No 275
(Near Studio Cell) TTK Road, Alwarpet Chennai-18
T: +91 44 42144891
F: +91 44 42144890
M: +91 9941606107