Thursday, January 22, 2009

Uma Karthikeyan

"Challenges are what bring in variety and also offer room for continuous development. Right now we are in the process of executing a large order, where even as we burn the midnight oil, there are new learnings along the way. And, personally, I look for enthusiasm at work!"

Uma Karthikeyan, CEO, Pixel Academix (and Director - Business & Operations, Sanraa Media Ltd, Chennai)

January 22, 2009, 1 pm

1 comment:

Murali said...

A young and a dynamic chartered accountant from Mumbai with around 6 years of experience in corporate finance, taxation and corporate strategy.

After starting a career in Marico India Limited as a trainee and moving on to become a Manager Finance , Uma also worked for a short span in Henkel India Limited , Chennai . The zest for becoming an entrepreneur and basic finance understanding platform got her into Sanra Software Limited as a Director Finance and was part of core team in building the Company into an Animation and Gaming Company . Starting from a size of a ten member team, the Company listed in Bombay Stock Exchange has now offices in Chennai , Bangalore and New Jersey.

Taking the goals of becoming an entrepreneur and to further strengthen the business model of Sanra , she is now the CEO of Pixel Academix (Division of Sanra Software Limited) which will focus on providing world class Industry Relevant Training in the field of Animation, Gaming & Visual Effects . Pixel Academix’s comprehensive production oriented course curriculum with a blended touch of soft skills will aim at making each student in Pixel Academix an Industry Ready Professional in this field.

Pixel Academix is starting its centers in Chennai and Bangalore and shall expand operations in south initially and move on to open 250 centers across India in span a two years . The aim of Pixel Academix is to provide Quality Education in the field of Animation accessible to all and to provide a talent pool to take this Industry forward.
Animation in India:

The Indian Animation Industry is at stage of exponential growth. There is an immense growth of original content being developed for both the Domestic and the International Market. Nasscom Estimates this Industry to touch the 1 Billion mark in India by 2010. On the quality front also, India has also become a preferred destination for outsourcing of various International Animation and Gaming Projects. With around 15000 professionals working across 350 odd Animation Studios in India and a CAGR of around 30%, the animation Industry is expected to be the next best opportunity creator. There is an expected demand of around 300,000 professionals in this industry in the next couple of years

The Idea:

Pixel Academix was conceptualized to provide the highest quality career oriented education in the field of Animation, Gaming & Visual Effects to create a world class talent pool that will fulfill the demand for well trained animators in today’s market

The Background:

Pixel Academix has its origins in a production environment. Sanra Software Limited, a Public Company listed in the Bombay Stock Exchange and with development & delivery offices in Chennai & Bangalore is one of the fastest growing Companies in the field of Animation, Gaming and New Media Technology. The Company has strong capabilities in production of 2D Animation, 3D Animation, Visual Effects and Gaming and has the experience of working on Domestic and International Projects with a team of diversified professionals with varied experience.

Design & Methodology:

With a strong understanding of technology and with a combination of work encompassing products originated from its own environment and services for International services, Sanra Software understands what it takes to be a successful professional in this field. Pixel Academix has translated this experience into its courses.

The Course Curriculum at Pixel Academix has been structured and designed by a team of production experts to give the student an all round production oriented environment experience.

Pixel Academix also believes that to be an all round professional, a student needs to be able to communicate, express and present his ideas in an effective manner.

To ensure this all round development, Pixel Academix’s curriculum includes specialized Soft Skills courses on Effective Communication, Presentation and Project Planning. This has been possible through our tie-up with Paradigm Shift, a Knowledge Consulting Company that caters to the end to end Learning and Development (L & D) needs of today’s globalizing business ecosystem. Paradigm Shift has a pan India presence and counts almost all the top business houses in India as their clients
Our Edge:

* Career Oriented Short Term and Long Term Courses in 2D, 3D , Gaming Design and Visual Effects
* Content extracted right from a production environment
* Software Training - Maya, 3D Studio Max, Zbrush, Photoshop,Flash, Toonboom , Adobe Premier Pro, Combustion, etc.
* Specialized Soft Skills development programs integrated in each course.
* Simulated Production Environment with the opportunity to work on Live Projects
* Continuous Interface with the Industry with regular Guest Lectures/ Seminars/ Webinars by Eminent professional in the Industry
* State of Art Infrastructure


Pixel Academix is starting with its centers in Chennai and Bangalore in end of April 2008. Pixel Academix plans to focus on the south and west regions for the next 6-9 months. The Company plans to start its further centers in Chennai, Bangalore and Hyderabad and then move on expansion to the tier 2 cities in Tamilnadu, AP ,Karnataka & Kerala . Pixel aims at having atleast 20 centres down south by end of 2008 and around 50 centres across India by 2009.
Joe George
Mediacom PR