Saturday, November 8, 2008

M. Senthil

What are the ingredients of a B-school's success? Number one is that it should be student-driven. Generally, teachers believe that students don't know what they want. But the truth is otherwise; B-school students know what they want and they expect the same from the school of excellence. There may be a generation gap between teachers and the beneficiaries, but it needs to be bridged during the process of learning. The second ingredient is the culture of the B-school. The first few batches of students and the core team of faculty decide the destiny of the school. A typical example is BIM (Bharthidasan Institute of Management), Tiruchi. The next ingredient is process - the process of learning.
Dr M. Senthil, Director, Saveetha School of Management, Saveetha University, Chennai
November 8, 1 pm

1 comment:

Murali said...

About Institution:
The Saveetha University is extending its reach into the niche areas of higher education. Saveetha School of Management (SSM) is established with an aim to become a Global Player in Management education in the near future. Combining MBA course with finishing school module, SSM commits itself to produce Industry-specific Management Professionals who will be ready to plug-n-play. The Unique Selling Proposition of SSM is to produce MBA candidates with hands-on experience. The state-of-the-art SSM is located in the 20 acre University campus in Chennai City. SSM offers a two year Full time Residential Master’s programme in Business Administration (MBA) under Trimester pattern from the academic year 2008 – 09.

The Board of Management of the University governs and ensures that SSM delivers Quality Education. SSM has an Advisory Committee consisting of well known industrialists and academicians to guide the destiny of the business school.

Intellectual Capital:
SSM puts it’s faith on its faculty members who impart high quality management education combining theory and practice. The full time faculty team consists of Alumni of prestigious business schools like IIM–Ahmedabad, BIM–Trichy and Gold Medalists from reputed Universities. They possess rich industry experience from reputed Organizations and have excellent International exposure, served in many national level boards and committees and bring their best professional experience as teachers, trainers and managers to the classrooms. The subject matter experts from professional bodies will guide students as part time, visiting and adjunct faculty.

Specializations & Sectoral Focus:
At SSM students can specialize in triple functional areas of Marketing, HR, Finance, Production, Systems, International Business and General Management. The curriculum is Industry-specific. Retail, IT, ITeS, Infrastructure, FMCG, Healthcare Management, BPO, KPO, Banking, Insurance, Bio-sciences and other upcoming industries are targeted for domain specialization and placement.

Learning Process:
Students will undergo continuous process of learning through case analysis, role plays, workshops, symposiums, seminars. Mandatory modules on Business and Corporate communication, Industry analysis, Reporting and Writing are part of the curriculum. Experiential Learning is through ‘on the Job Training’ and Live Projects with Industry. Yoga, Meditation and Value based Education forms an important part of confidence building and goal setting. SSM aims to mould every student with their individual overall personality into a ready to use Corporate Professional.

The Air-conditioned class rooms are of gallery type, equipped with the Smart Boards, LCDs, PCs for delivering the lectures in a professional manner. Training Halls are ear marked for conducting the in-house training to the industry professionals. The Computer Centre provides the central computing facility for the learners and researchers at SSM. Latest Hardware, Software and Networking arrangements in the wi-fi campus facilitate the learning on a 24x7 basis. SSM has a dedicated well stocked library with the International and National Journals including e-journals.

Separate hostel facilities for Ladies and Gentlemen with all amenities like internet, TV, A/c are available within the campus. Common Library, Recreation Facilities, Indoor Games and Gym are other utilities available to the students.

Placement is the main focus of the b-school. Through its academic rigour it is enriching students with the knowledge and skills matching industries’ requirements. With active Industry-Institute Partnership and leveraging the networking strengths of the faculty, SSM is confident that all the students will be placed in Bluechip Companies.

Centres of Excellence:
SSM is planning to create a niche in the emerging frontiers of management. The immediate focus will be on: Centre for Entrepreneurial Development, Survey and Research Centre, Centre for Knowledge Management, Centre for International Studies, Centre for Disaster Management and Centre for Healthcare Management. SSM will organise MDP for Managers and EDP for working Executives of various industries. Faculty enrichment is envisaged through regular conduct of Faculty Development Programmes.

International Linkages:
Tie up with Texas International Education Consortium (TIEC), USA for Faculty and Student Exchange is being worked out and existing contact with University of Glasgow, UK is being leveraged for SSM. These collaborations will harness the intellectual capital and will help SSM to become a Global player in the years to come.

MBA Admission:
The admission for SSM-MBA is in progress. The selection is purely on merit based on academic performance, CAT/MAT/XAT/ATMA/TANCET score, GD and Interview. For more details contact: The Director, Saveetha School of Management, Saveetha University, 162, Poonamalle High Road, Chennai – 6000 077. Mobile: 098418 11460 Fax:+91 4426800892. Email:
TRIMESTER - WISE Course Curriculum For MBA:

First Year

Principles of Management
Mathematics & Statistics for Managers
Organisational Behaviour - I
Accounting for Managers
Macro Economics & Business Environment
Production Management - I
Software - I*
Management Seminar and Viva-Voce - I*

Marketing Management - I
Operations Research
Organisational Behaviour - II
Corporate Finance - I
Micro Economics
Production Management - II
Software Lab - II*
Corporate Communication - II*

Marketing Management - II
Research Methodology and SPSS
Human Resource Management
Corporate Finance - II
Ethics & Legal Aspects of Business
e- Business
Management Information System
Event Management - III*

* Viva -Voce



Strategic Management - I + 5 Electives

Strategic Management - I I + 5 Electives

International Business + 5 Electives


Topics in Corporate Finance
Financial Services
Security Analysis and Portfolio Management
Derivative Securities
International Financial Management
Commercial Bank Management
Business Valuation
Project Appraisal, Planning & Control

Brand Management
CRM and Services Marketing
Consumer Behaviour
B2B Marketing
Sales & Distributions Management
Strategic Marketing
Advertising & Sales Promotion

Business Intelligence and Data Warehousing
Software Project Management
Enterprise Resource Planning
Web Technologies
Knowledge Management
System Analysis and Design

Organisational Development
Recruitment and Selection
Compensation Management
Change Management
Training & Development
Advanced Industrial Relations
Performance Management
Cross Cultural Management

Lean Enterprise For Competitive Advantage
Supply Chain Management

Entrepreneurship Development
Project Management

MBA Admission Notice will be released in National English Newspapers inviting Graduates/ Final Year Degree students to apply for the Course.

Sufficient period will be given to apply

Elligible candidates will be intimated to attend the GD and Interview.


A panel comprising of two faculty members headed by the Director will form the Admission Committee to select candidates for the MBA course.


Weightage will be given to:

* Academic Performance ( From Xth)
* Extra & Co-Curricular Activities
* Work Experience
* MAT / TANCET / CAT / Any other MBA Entrance Test Score
* Group Discussion
* Interview

Based on the comprehensive performance of the candidates on all the above points, candidates will be admitted to the course.