Thursday, August 28, 2008

V. Kumar

"Marketing does not get its due respect in the boardroom. One reason for this is the lack of accountability, with no direct link between spending and profitability. The challenge we face is to get data at the customer level, on how much profit they are contributing. And more importantly, chasing profitable customers, rather than the loyal ones. And, the customers who exhibit the highest future potential, instead of past contributions. Making companies move from product-centric to customer-centric involves adopting an interaction orientation where CLV (customer lifetime value) is maximised."

Dr V. Kumar (VK), Richard and Susan Lenny Distinguished Chair Professor of Marketing, and Executive Director, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University, US

August 28, 4 pm


Kumar - Videos



2 comments:

Murali said...

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V. Kumar (VK) is the Richard and Susan Lenny Distinguished Chair Professor of Marketing, and Executive Director, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University. He has been recognized with over 20 teaching and research excellence awards including two lifetime achievement awards in Marketing Strategy and Inter-Organizational Issues, the MSI/Paul H Root Award twice for the paper published in the Journal of Marketing that contributes to the best practice of Marketing, the Don Lehmann Award twice for the best paper published in the Journal of Marketing/Journal of Marketing Research over a two year period, and the Sheth Foundation Award for the best paper published in the Journal of the Academy of Marketing Science. He has published over 125 articles in many scholarly journals in marketing including the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Operations Research, book chapters and books. His books include Managing Customers for Profit, Customer Relationship Management, Marketing Research, and International Marketing Research. He was recently listed as one of the top five ranked scholars in marketing worldwide. He has taught in numerous universities and has presented executive education programs for various firms worldwide. He has consulted for numerous Global Fortune 500 firms and received his Ph.D. from the University of Texas at Austin.

http://robinson.gsu.edu/cebcm/about/director/index.html

http://drvkumar.com/index.html

Murali said...

http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550040200.htm