Friday, August 29, 2008

Sheker & Arunan

"Bay Talkitec has been heard by millions of people, across the country, through our voice response systems in the railways, telecom, airlines and so on. Now, with our new technologies on the video delivery platform, we also hope to be seen by millions of people, accessing their favourite songs, sending video greetings and messages."

Sheker & Arunan, Director & Co-founder, Bay Talkitec

August 29, 4 pm

Sheker and Arunan - Videos


Murali said...


Bay Talkitec Pvt. Ltd. – A profile
Media technology convergence represents a huge opportunity for telecom operators, enterprises, media and consumers alike. The VAS (Value Added Services) industry in India is estimated to be at R. 2,850 crores and is supposed to grow at 60%, to touch Rs. 4,560 crores by the end of FY '08. Tapping such huge potential requires not only many players, but organizations with significant experience and expertise in this area. It is this need gap that Bay Talkitec will address, by providing integrated next generation, value added telephony solutions and services and first of it kind 3G video services delivery platform India.

Bay Talkitec is a leading provider of CIM (Customer Interaction Management) and Value Added Services on mobile and converged networks. A pioneer and market leader in the CIM (Customer Interaction Management) space, Bay Talkitec has over 2000 installations of its’ ‘Customer Interaction Management’ products comprising of IVVRS (Interactive Voice & Video Response Systems) applications, contact center applications and VAS, including mobile VAS, among others. The company-pioneered voice based SMS in 2002, much before it became popular and other companies followed suit to provide the solution. Bay Talkitec’s Mobile VAS Platform allow customers to rapidly and deploy 2.5G/EDGE, 3G, IP based value-added services on mobile and converged networks. These services range from traditional voicemail and interactive voice response systems to video ring back tones, Video SMS, and interactive mobile video applications. Building on its 16-year experience and track record in the space, Bay Talkitec has forayed into the area of mobile VAS, where it is among the fast growing and integrated VAS (Value Added Service) providers to mobile operators, content providers, enterprises and consumers. Bay Talkitec is undoubtedly among the first companies to have this unique blend of CTI & VAS services that positions it in a niche market.

Focused on R&D and technological innovation right from its genesis, Bay Talkitec today has a strong resident IP with a completely indigenously developed product portfolio, consisting of but not limited to SMS applications, IVRS, speech recognition, text-to-speech, call center solutions and voice loggers. To further aid its efforts to leverage this resident IP and conquer new markets, Bay Talkitec recently received an investment of US$2.5 million from NEA- IndoUS Ventures, a leading venture capital firm with Vinod Dham as one of the partners.

Founded in 1991 by two first generation technopreneurs, Chennai-based Bay Talkitec has offices in Bangalore, Hyderabad, New Delhi and Mumbai in India and presence in Singapore and US. The company has international markets in Singapore, Malaysia, Bangladesh, Nepal and USA for its 3G VAS applications. Bay Talkitec has its own R&D center in Chennai and is a fast growing global company with more than 100 employees across regions. Its clientele include Sutherland Technologies, Airtel, Reliance Communications, BSNL, and MTNL among others. Bay Talkitec is currently looking to deploy and market high-end audio and video services for mobile operators in India and worldwide, starting with South East Asia. With its wide product portfolio, indigenous R&D and strong resident IP, Bay Talkitec is set to emerge as the front-runner in the 3G/mobile-media convergence technology space.

Key executive profiles

K.Sheker- Director & Co-founder

After his Post graduation from IIT-Madras, Sheker joined the Defense R&D labs and worked across Bangalore and Hyderabad in the development of On-board Computer System for missile guidance. Post which he joined a company in Chennai specializing in turnkey solutions for display boards. He later joined Murugappa Electronics and headed their Special Projects Division and developed innovative products in the field of Tea Factory Automation before deciding to venture on his own. At Bay Talkitec, Sheker looks after Marketing, Finance, HR and Administration.

D. Arunan- Director & Co-founder

An Electronic Engineering Graduate , Arunan has over twenty years of experience in the IT sector particularly in application software development. Prior to founding Bay Talkitec, he was holding a senior level position at a leading IT company in Delhi where he managed a team of software professionals successfully. At Bay Talkitec, Arunan looks software development, implementation and customer support.
Parameswaran G, Account Executive
PRHUB Integrated Marketing Communications Pvt. Ltd
3G, Lakshmi Bhavan, No.609, Anna Salai, Chennai - 600 006
Phone: +91-44-64547284 Fax: +91-44-42317333
Mobile: +91- 9884164086

Murali said...

Press release for immediate publication

Bay Talkitec forays into mobileVAS; launches India’s first Video Service Delivery Platform

In deal to enable Rajnikanth fans in Singapore to watch ‘Kuselan’ clips on their mobiles

July 25, 2008, Chennai: Chennai-based Bay Talkitec, a market leader in the VAS space and pioneer of IVR, evolving to CIM solutions in India, today announced it’s foray into mobile VAS. The mobile VAS space is among the hottest sectors with a recent Price Waterhouse Coopers report estimating segment revenues at Rs.8400 crores for 2008. The company also launched on the occasion its flagship Video Service Delivery Platform, targeting 2.5G/3G networks. CRBV (Caller Ring Back Video), an offering based on the above platform, is expected to revolutionize the application and utility of the mobile handsets once regulations allow 3G to be rolled out in India. The new platform was showcased at ‘CommunicAsia’ recently in Singapore to very encouraging trade response. Bay Talkitec has also signed up with Saimira Access Technologies (part of Pyramid Saimira group) to provide Singtel users in Singapore, video clips of the forthcoming Rajnikanth blockbuster ‘Kuselan’ on their mobile handsets, for the first time ever.

Announcing the company’s mobile VAS foray, K Sheker, Co-Founder, Bay Talkitec said, “The foray into mobile VAS is a logical extension of our existing business and it will be the future growth engine for Bay Talkitec. With the mobile penetration increasing exponentially and the regulator expected to allow 3G in a few months, our timing of launch with respect to the Indian market is perfect. In overseas markets like Singapore, Malaysia and US, where 3G is rolled out, we are investing heavily in marketing to make significant inroads quickly. We estimate that revenue from VAS services will grow to Rs.100 crores in the next 3 years. Much of the early revenues will be from the overseas markets. The initial response so far has been positive and we intend to ride the global mobile VAS wave aggressively over the next few years.”

Bay Talkitec’s Video Service Delivery Platform will extend mobile’s utility as marketing, entertainment and education medium finding diverse applications in video SMS, video greetings, and mobile TV. Bay Talkitec is talking to leading telecom operators, media players and mobile advertisers across Singapore, Malaysia, US and other 3G-enabled markets for deployment of its platform. Bay Talkitec recently received Series A funding to the tune of Rs.10 crores from NEA Indo US Ventures (which has Vinod Dham, father of the Pentium as its Executive Managing Director). The funds received and the company’s internal accruals are being deployed to cover the increased investments in R&D and marketing. Bay Talkitec is also simultaneously strengthening its senior management team in keeping with its unified solutions approach and an increasingly global business strategy.

For more information, visit