Monday, July 14, 2008


Srikanth Krishnamurthy, Executive Vice President, Dhanus Technologies Ltd, Chennai

July 14, 12.30 pm


Murali said...


Mr. Srikanth, aged 41 years, is the Executive Vice President, Technical of Dhanus Technologies Ltd. At Dhanus Technologies, Mr. Srikanth has been the man behind for deploying the Digital Phone Service which involves development of an ATA, having SIP server, Feature server and other OSS servers as a service provider of IP based voice services in the U.S. He also overlooks recruitment and development of system support staff and is responsible for training people in the company’s BPO division.

Prior to joining Dhanus, Mr. Srikanth has worked with FarOut Ventures for projects on Support and integration services for soft switches like Interactive Intelligence (I3) and call flow etc. He has also had a stint with Appiant Technologies Inc. where he was the senior project head for telephony user interface.

He holds a Bachelor’s Degree in Computer Science and is a Member of IEEE (Institute of Electrical and Electronics Engineers) & Member of CATS (Classical Association for Thoughts & Sciences, PSG Tech., Coimbatore).
Dhanus Technologies Ltd., a part of Dhanus Group, is a rapidly growing Communications Services Company. The Company is headquartered in Chennai, and has operations in New Delhi and California, USA. Incorporated in 1993, the company offers services in Telecom, Tele-services, IT/ ITES and Telematics. The company has a strong product development team specializing in Communication Technologies, Logistics & Unified Messaging. The company also has a BPO operation of telemarketing services to the US, UK and Australian markets.

Company Overview

Incorporated in 1993
Successfully developed its own Communications Software on Unix Platform
Developed V-Tel™ - Global Calling Card - For the Indian Travelers
Acquired BPO business in January, 2006
Bagged SE 1A rating, indicating high performance capability and high financial strength, by Dun & Bradstreet Information Services India Pvt. Ltd.
Certified as ISO 9001:2000 compliant Company by Moody International Certification Limited
Mpingi Inc., a wholly-owned subsidiary, launched broadband phone services in the US in November 2006.
Obtained license for operating “Vehicle Tracking System” by the DOT in October 2006.
Acquired a Global telecom company, Borusan Telekom in Turkey
Dhanus has operations in India, United States, Canada, Singapore, and Turkey
Services offered
TeleServices Dhanus Technologies provides communication services to the mass market as well as well-defined niche audiences. These include call home services, small business services, large enterprise solutions and global calling card services. Harnessing global partnerships with carrier networks, Dhanus provides communication services of top-notch quality across continents. Under this category the company offers two distinct products:

Launched in 2004, V-Tel is A global calling card aimed at Indians traveling abroad, the card is valid in over 200 countries and offers unbeatable value for frequent flyers.

Launched in 2006, Mpingi is a Broadband telephony service for residential users and business users, with a monthly subscription fee for unlimited calling across the US and Canada, along with one number in the home country.

Telematics Dhanus sees a future where fleets of several thousand vehicles across multiple locations can be monitored, using a web-based service which can be used to monitor everything, right from fuel siphoning to over speeding to unauthorized unloading to route deviations. FleeTrac, an integrated tracking, communication, monitoring and enterprise management product for vehicle owners, is a result of this foresight. FleeTrac is a cost effective, complete turnkey solution for real-time location, messaging, scheduling and supply-chain management. It makes it possible for fleet owners and companies to eliminate wastage and optimize their operations. Dhanus has built the web interface in Hindi, Marathi, Gujarati, Punjabi, Bengali, Telugu, Tamil, Kannada and Malayalam in order to ensure that language should not be a stumbling block to adopting technology.
IT Services Dhanus specializes in building software applications in the following areas:
IP Telephony
IVR applications
Custom CRM Applications
Web-based business process applications

Dhanus has developed the following products:

A Technical Help Desk Product for managing customer service for technical products.
A complete web-based third party warranty management product
Custom software applications in Lead Tracking and IVR base lead capture and management areas
Message Handling and Soft-switch billing product
Health Care Operations - Dhanus also offer’s the best of services in the area of Medical Billing, Medical Transcription, Medical Coding and A.R. with little margin, turn-around time, and quality services with accuracy rate of 100%.

ITES Services As part of its plans to grow in the ITeS space, the Company started BPO operations in 2005 by acquiring the BPO business .The division offers Debt Solutions and Telemarketing services for the UK, US and Australia markets. It follows stringent service creation and delivery processes to meet and exceed its customer expectations. All its servers are based in Santa Clara and Florida, USA to provide the minimum latency, high performance and redundancy.

Dhanus’ BPO is also a strategic vertical, around which the core business of Tele-calling cards and fleet-tracking systems revolve. The BPO segment leads to backward integration leading to better operational management. The Company specializes in all forms of call center outsourcing services. It includes Outbound, Inbound and Back-office support call center services.


Acquisition of Borusan Telekom

Dhanus Technologies recently acquired Borusan Telekom, an internet service provider company by Borusan Holding which was established in 2000. After 7 years with the lead of professional management, the Company evolved has the #1 alternative telecom operator of Turkey having access to most of the large corporate enterprises. Today, Borusan Telekom is the leader in enterprise internet services and fixed voice market among alternative operators with 26% and 23% market share, respectively.

For Dhanus technologies this acquisition was a much thought over strategic move as Borusan Telekom would serve a Gateway for Dhanus Technologies to enter the European, Russian and Middle East Markets and give them an access to the regional operations aswell. The growing GDP rate of the country with stable economy and availibility of huge untapped retail market serves as the right mix of opportunities for the company, in sync with its global plans.

Acquisition of Sreeven Infocom

Dhanus has entered in to share purchase Agreement with Sreeven Infocom on 15th April for acquiring 60% stake in the company. Sreeven was incorporated in the Year 2001. Its domain expertise being E Governance. Head Quartered at Hyderabad, the company has multi-locational presence. Promoted by Successful Technocrats from the IT Industry, the company has a track record of successful Projects. The company is on a Rapid fire Growth Strategy and aims at a target Revenue of Rs.1000 Million in 2009.

The growing importance of e-Governance in the domestic IT Industry is attracting interest from various tier-1 & 2 Companies who were so far only focusing on the export markets. Dhanus will strengthen Sreevens ability, both in existing and prospective contracts, to offer telecommunications and telematics services.

Quality Accreditations, Certifications and Awards

The Company has well defined stringent quality standards with a strong customer focus. The Company constantly improves its processes, infrastructure, human knowledge and skills to enhance customer satisfaction. The Company regularly also has knowledge and skill upgradation training programs conducted by internal as well as external knowledge experts.

The Company has been certified as ISO 9001:2000 compliant Company by Moody International Certification Limited vide Certificate No. 29224 dated April 4, 2006. The certification is valid up to April 3, 2009 and certifies the Company’s Quality Management System in the areas of BPO, Telecom Services – Voice/Non Voice, Information Technology, Information Technology Enabled Services and Vehicle Tracking Systems (Logistics).

The Company has also been given a SE 1A rating indicating high performance capability and high financial strength by Dun & Bradstreet Information Services India Pvt. Ltd. and National Small Industries Corporation vide certificate No. D&B D-U-N-S Number: 65-005-6682 dated February 27, 2006 in a Performance and Credit rating for Small Industries.
Shina Satyapal, Associate Consultant
Hanmer MS&L Communications Pvt. Limited | Member of PUBLICIS GROUPE
Old No.121/2, New No.275, Nr. Studio Cell, TTK Road, Alwarpet, Chennai-600018, India
T: +91 42112881
F: +91 4214 4890
M: +91 9940221948
W: |

Murali said...

From: Murali D
Date: 2008/7/18
Subject: Questions for an email interview - Srikanth, Dhanus Technolgies
Cc:, shina satyapal


Good meeting you the other day.

Here are a few questions for a possible email interview.

1) Your V-Tel global calling card has been in the market for about 4 years now. Are any significant patterns about usage visible in the analytics?

2) In what ways does your new product V-Tel mobile change the game? What has been the response to the launch?

3) How are you going about integration post-acquisitions? Are you currently on the look out for buys? In any specific lines? How do you find the present valuations?

4) What differences have been able to bring for the telecom user in Turkey after getting into the driver's seat of Borusan Telekom? Also, plans for the near term?

5) FleeTrack has been a flagship product for you. How good is its acceptance in the OEM space? What improvements are you bringing into the product? How expensive is it – to install and operate? Can you give us a schematic of its operation, and how it integrates with the customers' ERP?

6) Tell us about the ongoing and upcoming e-governance projects.

7) Would you like to speak about the changes in policies/procedures required with respect to your line of business?

8) As someone who overlooks recruitment and training, what are your views about the 'people' dimension of business? Also, your take on the freshers.

9) Any views on the 'slowdown' and its impact?

10) Other points of interest.

Anonymous said...

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