Friday, July 18, 2008

Gerald Prabhu

"CRM or customer relationship management has many connotations, ranging from understanding the customer, to business intelligence. What we try to address is to go beyond a study of the purchasing patterns, to looking at the customer behaviour, feeling and reactions towards a product or service. These latter aspects are rarely captured, with the result that customer service staff are not aware of the previous interactions of the customer with the company.

Gerald Prabhu, Director Strategic Alliances and Marketing, CDC CRM Solutions Pvt Ltd

July 18, 3.30 pm

1 comment:

Murali said...


computer engineer with MBA from Bharathiar University, Gerald has over 13 years of experience in enterprise software sales of which 8 plus years was spent in CRM solution selling to the mid and enterprise market. Gerald began his career in NIIT where he grew in five years from being a Senior Sales Executive to the level of Group Sales Manager in its’ Systems Integration Business with responsibilities for Sales of IT Consulting Services , Systems Integration, ERP and IT Facilities Management. In 2000, he joined Talisma as Area Sales Manager responsible for selling CRM solutions in the South and East Indian geographies. He later took additional responsibility of Manager-Alliances for the Asia Pacific region where he nurtured alliances with Intel, Microsoft, IBM, Concerto and HP and later leveraged the relationships to build the brand and land large deals. He then grew into the role of Group Manager-Asia Pacific where his primary responsibility was to identify growing markets and channel partners in those markets. He successfully started of the Middle East operations with a deal in the first six months. During his stint at Talisma, Jerry held the responsibility of being the Global Account Manager for Citibank and handled business from Citibank across geographies that included Singapore, Hong Kong and Malaysia. From Talisma, Gerald moved to Oracle India as Sales Manager for Siebel CRM Sales in India and was instrumental in getting Siebel’s largest single order at ITC Ltd. for over US$2 million in licensing.

At CDC CRM, Gerald looks after Strategic Alliances and Marketing.

Gerald’s is one of key promoters of Rugby in India , he currently holds the post of Vice President of the South India Rugby Football Association , in the past he was in the Board of the Indian Rugby Football Union and also served as the Indian Team Manager for the Rugby Asiad held in Colombo in 2007.
CDC CRM Solutions Pvt. Ltd. - Fact Sheet

CDC CRM Solutions in brief:

Founded in late 2007 by senior professionals with rich global experience in the CRM vertical
CDC Software’s Exclusive Sales and Implementation arm in India Will exclusively sell Pivotal CRM and Respond (Enterprise feedback management system) in India
Team of functional/technical consultants with cumulative domain expertise of 50 man years
Already made significant inroads into the Indian market with customers like TTK Services, Web 18 securities , Bharti AXA Investment Managers , Max New York Life Insurance and BRICS Securities
Key advantages of using CDC CRM solutions: Please reword

Micro-specialized modules ready in BFSI and Real estate verticals which allows a user to quickly deploy and start realizing the benefits of the product immediately
Domain-knowledge is inbuilt into the product to allow for best practice assimilation and process refinement
World-class technical and customer support available in India, 95 % of the Pivotal CRM is built in the Bangalore R & D Facility of CDC Software.
The solution is any device / any Location ready
Web client functionality intuitively in-built
Faster turnaround/speedier implementation and quicker RoI
A global market leading solution with over 1800 customers worldwide
List of micro verticals solutions available in the Pivotal CRM offering:

Asset management (institutional and wholesale)
Capital Markets (Trading and Corporate Finance)
Private Banking/ Wealth Management
Home Building (Real Estate)Commercial Banking
Health Care
Medical devices Manufacturing
CDC’s Indian and overseas presence:

India: Bangalore (R& D, support and Sales)
Europe: France, Germany, Italy, UK
Americas: US, Canada, Mexico
Asia Pacific Rim: Australia, Japan, Singapore, China.

For more details please visit
CDC CRM Solutions – Leading provider of micro-vertical CRM solutions

Founded in late 2007, CDC CRM Solutions Pvt. Ltd. is a fast growing provider of enterprise CRM and related solutions in India. The solutions offered by CDC CRM stand out as they are micro vertical focused and thus are ready to be deployed in the segments they address. Another significant advantage they enjoy over competing products is the availability of hi-quality technical and customer support locally as most of the research and development work for Pivotal CRM ,customization services and Technical support is done out of Bangalore in India. CDC CRM Solutions is the exclusive sales and implementation arm of CDC Software in India and will focus on marketing and sales of CDC’s Pivotal CRM. Pivotal CRM has ready modules for micro verticals such as capital markets, corporate finance, wealth management, asset management and private banking in BFSI besides ready solutions for real estate. CDC CRM is building a core team of professionals to support its focused marketing efforts in India and already has many major customer wins across the micro verticals of focus to its credit.

About Pivotal CRM: Pivotal CRM helps organizations create superior customer experiences and offers rich functionality, a highly flexible application platform, a full customer relationship management application suite, and best-in-class customization abilities, all with a low total cost of ownership. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation. Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by more than 2,000 companies around the world.

About CDC Software: CDC Software, The Customer-Driven Company™ is a leading global provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software’s product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), Pivotal and Saratoga CRM (customer relationship management), Respond (customer complaint and enterprise feedback management), c360 (CRM add-on products), Platinum HRM (human resources) and business analytics solutions.
About CDC Corporation: The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Mobile focused on mobile applications, CDC Games focused on online games, and focused on portals for the greater China market.

For more information about CDC Corporation (NASDAQ: CHINA) visit; for CDC Software visit and for Pivotal CRM visit
CDC-CRM unveils first of its kind, customized solution for campaign management in India

Chennai, July 15 2008: CDC-CRM Solutions India, a leading provider of enterprise CRM and related solutions in India has unveiled CDC Market First a customized solution for campaign management with local support and possibility of further customisation. This is the first of its kind solution in this space though campaign management solutions are a mature category in developed markets.

According to Gerald Prabhu Chief Marketing Officer, CDC-CRM Solutions India, “India Inc. is today investing far more in campaigns and the campaigns are getting bigger, more geographically spread and quite complex. This is further made difficult by the need to customize the campaign to specific segments or customer groups. And last but not the least measurement of RoI on most of these campaigns are not tangible in the absence of a single solution where the entire campaign information resides. We realized that both marketing departments in large companies and marketing service providers will derive immense value from a solution that addresses all these and allows them to effectively manage their campaigns.”

“While, it may be surprising to see a global CRM leader like us introducing a specialised solution for a niche like campaign management, it fits in with our overall business strategy of offering only micro-vertical customized solutions in the Indian market. We have since developed modules for private banking, capital markets, wealth management, insurance etc. and campaign management is an addition to the growing list. The possibility of further customization enriches the value to the user further. We look forward to working with Indian corporates and agencies on enabling well managed campaigns,” he further added.

This independent campaign management module is an outcome of CDC’s global effort to make its’ CRM solution provide a 360-degree view of the customer besides encompassing every potential touch point with the customer. CDC Market First solution links every campaign communication to the account history, so employees from marketing, sales, customer support and accounting can share a complete view of all the activities and updates. Even bulk actions for campaign can be generated through the system, milestones can be defined and status of each prospect can be reviewed any time with the help of CRM tools. The solution tracks response rates and ties revenue to specific campaigns besides enabling campaign analysis by lead source, region, media type, and products sold, using flexible, built-in reports.

It also tracks key information and provides important analytics such as campaign details, marketing plan, budget planning, expense mapping, events tracking and result tracking. The solution further allows enterprise customers to be able to coordinate marketing communications across channels such as sales force, telesales, telemarketing, direct mail, fax, e-mail and web; and prevent campaign overlaps or conflicts within channels.
Binnie Mathew , Assistant Account Executive
PRHUB Integrated Marketing Communications Pvt. Ltd
3G, Lakshmi Bhavan, No.609, Anna Salai, Chennai - 600 006
Phone: +91-44-64547284 Fax: +91-44-42317333
Mobile: +91-9884653892