Tuesday, July 15, 2008

Cherry Rance, Senthil Kumar

July 15, 1 pm

Cherry Rance, Head - Marketing and Business Development, Achiever UK

Senthil Kumar, CEO, DeRisk IT

Cherry, Senthil - Videos


Murali said...


Profile of Mr. S Senthil Kumaran, CEO – DeRisk IT Solutions Pvt. Ltd

S Senthil Kumaran has more than 20 years of IT and Consulting experience. He has architected and provided different solutions to many domains like Manufacturing, Government, Trading, Logistics, and Healthcare etc. He has been managing Business Development, Business Support, Solutions selling, Competency building, Partner management, Asset building functions for the past six years. He has delivered solutions to customers in USA, Europe, Africa and Asia Pacific regions.

Prior to DeRisk IT, Senthil had been holding senior positions in Indian IT majors like Satyam Computers and Ramco Systems.

Profile of Ms. Cherry Rance, Head – Marketing & Business Development, Achiever Plus Business Solutions, UK

Qualified with the Chartered Institute of Marketing to Post Graduate level, Cherry has nearly twenty years experience of marketing within the IT industry. Before joining Achiever Business Solutions in December 2003, Cherry worked for several leading ERP vendors in the UK and has held senior international marketing roles at Remedy and BMC Software. She has strong experience in strategic marketing management with a focus on corporate communications, partner management and business development. Cherry has global responsibility for marketing management and strategic alliances."
Company Background

DeRisk IT Solutions Pvt. Ltd. (DeRisk IT) is a company that has a mission “To offer innovative IT services and solutions in the area of Governance, Risk & Compliance (GRC) management, Retail management solutions as well as cost-effective IT Application development & support services.

DeRisk IT is committed to serve the needs of any customers, across the World, using leading-edge technology and IT resource pool. Our innovative methodology and process, constantly delivers improved results for our customers to stay ahead of their competitors. As a professionally managed company, we provide best of breed service to our customers which transform their business.

DeRisk IT has tied-up with World Leader in the GRC solution in form of “Achiever Plus” Business Solutions (ABS), UK. They have composite GRC solution that fits any size of organization. They have a lot of MNC customers like Cadbury, NYK lines, Coca Cola etc., who also have presence in India and Middle East, which would be primary focus / territory of DeRisk IT for this line of business. More information on ABS can be had from the website www.achieverplus.com .

Service excellence differentiates DeRisk IT from others:

We have experts with exceptional experience in the IT industry to solve the business critical problems of the clients.
Always adapting to the changes to sustain the competitive advantage in the technical leadership.
Continuously listening to the clients to understand and serve better.
Research and development in the latest technology is the strength of DeRisk IT.
Building strong stake holders relationship and creating value to the stake holders.
Company has business alliances with World Leaders
In spite of limited marketing effort, the order book / RFP position is highly sanguine (Tata Chemicals, Reliance Petro, Bank of America etc.).

The company would arouse the interest of many international players who may desire to gain an access / partnership alliance with a ready to use, technology efficient and proven infrastructure.

Main lines of Business:

Focus areas for DeRisk IT would be around following specialized fields:

Governance, Compliance and Risk Management – consulting and solutions

Retail Automation and Management – consulting and solutions

IT Application Development & Support – Consulting, Outsourcing and PSO

ITeS / BPO services – advisory and consulting

DeRisk IT technology to create competitive advantage for our clients by remaining focused with their business
To be globally recognized as a leader in technology services and management consulting through our excellent revolutionary customer service, innovation, technical superiority and world class quality.

Our vision is to add value to customer through DeRisk IT solutions. We will spread the real benefits of Information Technology to all parts of the world to make life of the people more simple and enjoyable, by enabling customers to remain focused with core expertise and de-risking their IT needs with DeRisk IT.

DeRisk IT technology through outsourcing as well as implementing GRC solutions
Honesty and transparency
Excellent customer service
Delivering technical superiority
Creating value for customers
Provide Best IT services that exceeds customer expectations and DeRisk their IT requirements end-to-end
DeRisk has the responsibility of providing quality and technically advanced services to the customer that helps customer to focus on their core abilities and DeRisk IT by outsourcing to reliable partner like DeRisk IT.

We follow well-proven and infallible process and methodology to achieve our mission. Our technical expertise, committed people and selfless teamwork will challenge the existence of business problem of the customer.

We constantly work towards improving the customer service through exceptional industry experience and outstanding competence.


Understand purpose and its impact on DeRisk IT services
Ownership and responsibility
Engaging the stakeholders to encourage innovation and flexibility
Building trust and credibility
Innovation and creativity
Maintaining integrity
We build strong relationship with our alliance partners to be ahead of the competition and add value to the clients business. DeRisk IT increases the competitive edge through Research and Development.

Goals and Objectives

To be the most-preferred IT partner to customers & help them DeRisk IT requirements

Goals keep our work in perspective and inspire to achieve success consistently.

Our goals for customer service

To be a preferred information technology partner for wide range of diversified clients from start-ups to industry giants to DeRisk IT services and remain focused with their core business.
To provide complete end-to-end, cost effective and exceptional solutions in the field of GRC, Retail and IT services, that makes our clients business to be future ready and outperform the competition.
Objectives to achieve service excellence

To partner with World Leaders in the respective solution areas (e.g. Achiever Plus)
To become the leading innovative company in the information technology services industry.
To achieve excellence in quality through continually improving process and methodology.
Influence of leadership in achieving business objectives

Maintaining balance between the objectives of the employees and the organization by aligning the employee’s objectives in-line with organizations objectives.
Energizing the entire team in achieving the organizations objectives through optimum utilization.
Maintaining the fire to excel, commitment to work, and team work within an organization.
Constantly nourishes future leaders of the organization and imparts never give up attitude in the entire workforce.
Leadership excellence

Customer Focus – DeRisk IT creates excellence in customer values through high quality service for true value of money.
Management - Professionally managing the organization through well-defined scientific processes; and well-proven systems and facts.
People Development – DeRisk IT believes in creating value for the organization through continuous development of the people since people are the organizations asset.
Innovation - Continuous learning, never give up attitude and the desire to excel has made us to always deliver innovative solutions to our clients.
Results Oriented – DeRisk IT works towards achieving results that exceeds the expectation of stakeholders and always maintains the growth.
Value creation

Value driven organization.
Always adapting to outside environmental changes.
Continuously listening to the customer’s feedback and accordingly responding to changes to serve the customers better.
Strong commitment towards continuous learning.
Building strong stakeholders relationship.
Associate Image Manager
Perfect Relations - Chennai
99529 - 92590

Murali said...

From: Murali D businessline@gmail.com
Date: 2008/7/15
Subject: Questions for an email interview - Achieverplus and DeRisk IT
To: cherry.rance@achieverplus.com, senthilkumaran_s@deriskit.co.in
Cc: Rose rosabellem@perfectrelations.com

Cherry, Senthil
Good meeting you today.
Here are a few questions for a possible email interview.
1) What is GRC and how does IT help in GRC management?
2) Since compliance is generally driven by statutory requirements, which are subject to frequent amendments, how do you ensure that your IT solutions are current?
3) Are there clear metrics of effectiveness that IT solutions bring to governance and compliance? Any examples of cost savings?
4) In your experience, what have been the most common myths regarding risks?
5) How is IT marketing different from other marketing?
6) In what ways do your strategic alliances help your customers?
7) Senthil, tell us about your work in India.
8) Do you find that risk management is relevant to SMEs too? Any specific products that you offer to SMEs?
9) You are active in the life sciences space. Can you describe a typical IT application in this?
10) Cherry, your views on women in business, in general, and in IT, in particular.
11) Any other points of interest.

Arun said...


This is to inform you that Arimaan Global Consulting will be initiating legal action against

you (DeRisk IT Solutions Pvt. Ltd ) for violating the copyright and trademark laws by

illegally copying the entire content of Arimaan Global Consulting website www.arimaan.com.

We will be initiating the legal action for getting compensation of USD 10,00,000 from you(DeRisk IT Solutions Pvt. Ltd ) for theft of copyright and trademark content of our website www.arimaan.com.

By this we want you to immediately delete our content to avoid further restrict action by our legal team.

Legal Department,
Arimaan Global Consulting,
Url : http://www.arimaan.com,
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