Tuesday, July 1, 2008

Viinod Nair

"A picture is worth a thousand words. Cliched, but true. To draw a picture with your mind is far more difficult than to draw on a paper. Describing what you see is even more difficult for someone who hasn't seen the picture. Which is what makes it that much more a challenge to create imagery that is so vivid in expression and yet tells a compelling tale, and makes this business of visual imagery so fascinating."
Viinod Nair,Vice President Sales & Marketing, South Asia, Getty Images
July 1, 4 pm

Viinod on visual thought

Viinod on required qualities

Viinod on why Getty

Viinod on Getty video

Viinod on visuals for business

Viinod on Getty in movies

Viinod on combatting piracy


Murali said...


President - Sales and Marketing
Visage Media Services

With over 28 years of experience and diligence in the field of media and advertising, Mr. Viinod Nair joined Visage in July 2006. Mr. Viinod Nair, a seasoned communications professional with a Post Graduate degree in Behavioural Sciences, is the President-Sales and Marketing for Visage Media Services, a Digital Media Company.
Adept at managing organizations, nurturing and growing talent and business, providing out of the box thinking and solutions, fostering enduring client relationships and teaching, training and mentoring students of communication. He has extensive business experience across a variety of products & services both in the urban & semi urban milieu like Tourism, Hospitality, Agri products, Retailing, Financial Services, Automotive, Real Estate and Information Technology. Encompassing both above the line & Below the line communication strategies.
Mr. Nair started his career in1981 and has worked on various assignments both in Bangalore and Hyderabad for agencies like Sistas & Everest Saatchi & Saatchi which includes clients like HMT Watches, McDowell, Kissan, the GVK Group, Vizag Steel Plant, Nagarjuna Fertilisers, Eenadu & Global Trust Bank.
In August 1996, he moved on to Nexus Equity Advertising Private Limited / Enterprise Nexus – Mumbai as Client Services Director and was responsible for managing the agency’s largest business, Raymond and three of India’s most high profile publications – The Times of India, Economic Times and Femina.
Mr. Nair in 1998 joined PSL ERICKSON –McCann’s Second Agency in India as Vice President, where he handled a variety of clients like Mahindra Multi Utility Vehicles & Tractors, Mahindra British Telecom, BPL Mobile, Brown Forman Corporation (Forrester), Sundaram Group - Home Finance and Mutual Funds, Mercure Guest Line Hotels and Pondicherry Tourism, which helped enhance his profile. Concurrently he also handled McCann’s Nepal Operations where he worked on brands such as Coca Cola, Carlsberg, Dabur and Nepal Tourism. He was also associated with McCann’s Direct Marketing Agency-Result McCann in Mumbai and clients like Johnson & Johnson and L’Oreal and was a part of a core group of Learning Officers for the McCann Group in India. Mr. Nair was awarded he Harrison K. McCann Leadership Award for being the most profitable division of McCann Erickson in India for the year 2000.
Later he joined the Aicar Business School, as a Consultant General Manager to provide students specializing in Communication a “real life experience” of working in an Advertising Agency and handling live brands and client assignments. He also taught Rural Marketing, Strategic Planning and Direct Marketing
Mr. Nair then moved to E.I.DUPONT INDIA PRIVATE LIMITED –The Solae Company, where he provided consultancy services in the areas of experiential marketing and retail distribution for the pan India launch of Soy Day- textured Soya Protein.
His years of experience in media helped him establish DB AKTIVATIONS – A Dainik Bhaskar Group Company. His sole responsibilities were to enable clients to extend their core brand value across the entire spectrum of brand communication viz promotions, events, trade initiatives, celebrity management and other experiential programmes. Apart from his years of experience and workaholic nature, Mr. Nair’s hobbies comprises travelling and photography.
About Getty Images

Getty Images is the world’s leading Imagery Company, creating and distributing the largest and most relevant collection of still and moving images to communication professionals around the globe and supporting their work with asset management services. It has an archive of 70 million still images and illustrations and more than 30,000 hours of stock film footage. It targets three markets — creative professionals (advertising and graphic design), the media (print and online publishing), and corporate communication departments for other businesses.

From news, sports and entertainment to contemporary and archival imagery, Getty Images’ products are found each day in newspapers, magazines, advertising, films, television, books and Web sites. Gettyimages.com is the first place customers turn to search, purchase, download and manage powerful imagery. Seattle-headquartered Getty Images is a global company with customers in more than 100 countries.

In early 2007 Getty Images completed the acquisition of Media Vast inc. the owner of WireImage, and sub-brands FilmMagic and Contour Photos. In February 2008 it was announced that Getty Images is to be acquired by Hellman & Friedman in a transaction valued at an estimated $2.4 Billion.

About Visage Images

Visage Images is an online Image Bank with the finest South Asian creative and editorial imagery available both still and footage and stock music. Visage represents photographers, and libraries, while executing its own shoots to create relevant modern day imagery.

With its footprint across all of India and her neighbors, Visage is poised to play the role of creative partner to the creative community in the SAARC Region.

Visage represents Getty Images, the world's largest imagery company, in the South Asia Region. As the Master Delegate of Getty Images, Visage Media Services is headquartered in Hyderabad and has offices in Mumbai, Bangalore, Kolkatta, Chennai and Delhi with sales coverage across the SAARC region.

Visage Media Services aspires to work closely with their customers and contributors to create the most effective service offering in the imagery industry.
Shina Satyapal, Associate Consultant
Hanmer MS&L Communications Pvt. Limited | Member of PUBLICIS GROUPE
Old No.121/2, New No.275, Nr. Studio Cell, TTK Road, Alwarpet, Chennai-600018, India
T: +91 42112881
F: +91 4214 4890
M: +91 9940221948
E: shina@hanmermsl.com
W: www.hanmermsl.com | www.hanmergroup.com

Murali said...

From: Murali D businessline@gmail.com
Date: 2008/7/7
Subject: Questions for an email interview - Getty Images
To: Viinod Nair viinod@visageimages.com
Cc: shina satyapal shina.hanmerpr@gmail.com

Here are a few questions for a possible email interview.
1) It may sound basic, but as someone in a company that is miles deep images, what do you see as the most salient features of a good visual? As a corollary, what goes into a successful photographer?
2) When integrating a visual into text, what are the dos and donts?
3) How important is it for an imagery to pay attention to cultural nuances? Any examples?
4) In which of the three verticals do you see the highest growth? What have been the trends over the years, in India and elsewhere?
5) Can you tell us about your foray into videos? Do they offer a value proposition to the customers, especially when videos are plentily available in the public domain?
6) You spoke of moviemakers using Getty footages. Any recent examples? Also, do these footages seamlessly integrate with the movies?
7) Do consumers get the benefit of your research for locating the right image to convey their ideas?
8) A few words on the user interfaces to make online search effective.
9) How do you combat piracy?
10) Any other points of interest?