Friday, July 4, 2008

Sundeep Malhotra

"The top of the mind thought is about virtual retail - ensuring that it gets the respect that retail gets, and also building credibility for the domain."

Sundeep Malhotra, CEO, HomeShop18

July 4, 11 am

Sundeep on the biz model

Sundeep on tracking

Sundeep on the offerings

Sundeep on the new consumer

Sundeep on how business will be driven

Sundeep on Net shopping

Sundeep on Web 2.0

Sundeep on inventory

Sundeep on transactions

Sundeep on the value proposition

Sundeep on the 'movie' link

Sundeep on revenue model

Sundeep on how brands can benefit

Sundeep on foreign brands

Sundeep on the hosts

Sundeep on 'cookery'

Sundeep on 'resistance'

Sundeep on ITC

Sundeep on 'education' products


Murali said...


Sundeep Malhotra,is the Chief Executive Officer for HomeShop18, the home shopping brand from the Network18 Group.

Prior to joining Network18, he was the Executive Vice President Sales with PepsiCo India. In the six years with the organization, he was responsible for building & activating the fast emerging retail and Modern Trade sales channels for India & the Subcontinent. He also spearheaded the Key Customer relationships and built system capability to manage critical channels & relationships for PepsiCo.

Prior to Pepsi, he spent 5 years with Benetton India, as their head of Sales & Marketing for the Indian subcontinent. He has over 10 years of invaluable experience with Bata India Ltd, across various functions from Brand Management to Retail Head. He is also associated with TAG media as a board member.

A Graduate from Delhi University, he earned his Masters from AIMA, Delhi.
HomeShop18 is India’s first 24-hour home shopping channel from the Network18 Group. Ushering in an era of intelligent shopping from the comfort of your home, HomeShop18 is a trustworthy virtual retail platform that brings credible brands to viewers through interactive electronic media, primarily cable & satellite TV, an e-commerce portal and catalogues.

This Shopping Channel offers unparalleled convenience of ‘anytime shopping’ featuring 1,000s of products across various genres like home appliances, consumer electronics, jewellery, apparel, lifestyle & beauty, health & fitness, home d├ęcor, gifts, services, travel packages, kids products, toys, etc.

HomeShop18 is partnering with top companies to bring admired brands and great products to deliver assured quality and excellent value propositions. It is committed to providing a delightful customer experience, through entertaining and informative content on TV, a high quality customer contact centre and an efficient nation-wide logistics footprint covering 1,600 cities across India.

HomeShop18 is dedicated to providing convenience, value, quality and innovative products to television viewers across India in an informative, entertaining and interactive format. It offers customers:


Free home delivery, right till your doorstep almost anywhere in the country
Anytime shopping: especially convenient to working couples and the working women who are short on time, and the ever growing number of BPO employees
Armchair shopping: delivered at doorstep across 1600 cities with an average timeframe of 7 days from order to doorstep delivery – No more hassles of traffic jams, harsh weather, parking problems, long distances, conveyance etc.
Easy payment options including Interest Free – Zero Paperwork EMIs
Gifting – One shop stop for all your gifting requirements


Innovative & Exclusive products
Unique propositions
No extra / hidden costs
Transparent selling process


Only credible brands and quality products
Quality assurance
15 days, no questions asked “Replacement / Money Back Guarantee”

Personalized Customer Contact & Interface

Call centre, SMS and the Web
Company owned 225 seat customer interface centre manned 24 X 7 X 365
Contact Centre Team imparted rigorous training on multiple products
Robust order management system
Strong Online Customer tracking

Nationwide Logistics Footprint

Tried and tested associations with leading domestic and MNC logistics players
A footprint of over 1,600 cities across India


For product and brand owners, HomeShop18 offers reach, distribution, customer interface and speed to market at no cost.

Alternative Distribution Mechanism

Wide distribution network with pan India presence
Presence over 1600 cities and towns across India
HomeShop18 offers wide distribution network across India spreading their reach to over 1600 cities covering Arunachal to Andaman, Kashmir to Kanyakumari

Largest Reach

Over 700 cities
60% cable and satellite households across India
200 mn television viewers pan India
Reach through additional mediums like web, print, alliances

Customer interface

Talk directly to customers
Analyze customer feedback and sales data

Brand Equity & Visibility

A unique launch pad for all products and services
Brands present in our portfolio can supplement their existing sales and distribution network
Distinct platform to test different markets with new products and services

Aided by a dedicated team of dynamic professionals, HomeShop18 is committed to providing

a delightful shopping experience!

For more information visit
Shilpa Arora
760, Udyog Vihar, First Floor, Phase V, Gurgaon - 121016
Tel: +91 124 - 4229300 - 8
Mobile : +91 98111 84112
E-mail :

Murali said...

date22 July 2008 17:29
subjectQuestions for an email interview - Sundeep HomeShop18


Here is the list of questions for a possible email interview.

1. Your views on the retail trends, especially online retail, in the Indian market in the last few years. Indian buyers have liked the ‘touch and feel’ concept before finalizing on their buy decision. Do you see this changing dramatically?
2. Has eCommerce caught up in India? What have been challenges on the eCommerce front and how are you addressing these challenges?
3. Is this HomeShop model primarily targeted at the women at home as the key decision maker and influencer?
4. This is a relatively new concept in India. How are you promoting this among your target audience? Are you planning offline events to build the brand? What is the marketing budget for this year?
5. How does your partnership model with companies work? What is the arrangement? How many companies and brands have you partnered with already? Are there plans to expand the basket of products this year?
6. In this time of ‘frequent switching of channels’, how confident are you that buyers will watch through a programme and actually place orders? Have you done any research on this front that endorses this trend?
7. What are the product lines that you believe will easily catch up in this ‘Home Shop’ model?
8. How many customers do you have currently on the HomeShop front? Can you give us an indication on the targets to expand your customer base?
9. Do you expect the impending slowdown in IT and BPO space to impact your business this year? What is your strategy on this front?
10. Tier 2 and Tier 3 towns are said to be the real India. Several other sectors are targeting this market. What are your plans for this market, given the different kind of challenges that rural India poses, especially with low internet penetration levels.
11. Can you throw some light on your current revenues and targets for this year?
12. Any other points of interest.


Murali said...

From: Sundeep Malhotra
Date: 2008/7/23
Subject: RE: Questions for an email interview - Sundeep HomeShop18
To: Murali D
Sir , the customer comes 1st , at the moment it's a toss up between you & my customers ??

From: Murali D []
Sent: 23 July 2008 10:54
To: Sundeep Malhotra
Subject: Re: Questions for an email interview - Sundeep HomeShop18

I'll be happy if answers come in as fast as HomeShop18 delivers to customers!
2008/7/23 Sundeep Malhotra
Don't know as yet , could be by end next week ?

From: Murali D []
Sent: 23 July 2008 10:47
To: Sundeep Malhotra
Subject: Re: Questions for an email interview - Sundeep HomeShop18

By when, then, Sundeep?
2008/7/23 Sundeep Malhotra
Hi Murali , Just went through the questionnaire , very elaborate & would need a focused time commitment , unfortunately this week is a tough one & I would not be able to respond back as desired .

Anonymous said...

Hi Just Wanted to know from Sundeep Sir, that by when the nearest competitor will be in market for homeshop18's stake in the market.