Wednesday, May 21, 2008

Siddharth Ganeriwala

"What we are currently seeing in the events management industry is possibly only a tip of the iceberg. We are increasingly converting the innumerable 'happenings' into 'events' - be they commercial, political, social, corporate. Where are the challenges to the growth of the industry? The foremost challenge is the need to ensure professionalism in event management, which is possible if we have a regulated framework that creates a baseline for entry and management. Another challenge is the lack of clarity in taxation, with clients classifying event management services under various heads such as consultancy, works contract, professional fees and so on, and deducting tax at rates ranging from 2.26 per cent to 11.66 per cent."

Siddharth Ganeriwala, CEO, Aura

May 21, 1 pm

1 comment:

Murali said...


Siddharth Ganeriwala, Director and CEO of Aura Integrated Solutions Pvt Ltd, an event management company he founded and which has shaped into a premier event management solutions provider not only in Chennai but across all the metro cities. He brings with him 12 years of experience in event management.

Starting off as a trainee in one of the premier event agencies; he worked himself up to begin an entrepreneurial venture in the year 1999. Since then he has been involved in at least 3 serial event management start-ups, before he set up Aura as his choice destination in event management.

Siddharth’s key skills; lies in his ability to create unique event experiences for his clients connecting with the audience; He believes in being proactive; offering innovative & integrated event solutions with total emphasis on quality & value for money in a time bound manner, and absolute satisfaction for clients, partners & associates.

Specialising in providing top-notch corporate event solutions by integrating the overall brand communication strategy by way of live moments, he has turned that as the USP of his company’s growth.

Having worked with a cross-section of celebrities; ranging from pop stars, bollywood artistes; international performers and cricketers; he has the uncanny knack of building relationships in a short period of time; which tend to last forever.

His intuitive thought, along with ability for crisis management to overcome last minute challenges have over the years held him in good stead.

A hands-on approach with sound technical knowledge with an astute blend of business mind; has been his forte and been known to be tough as nails and extremely fair player.

He believes that people are the true asset for any organisation; and this has made him develop many policies for colleagues; generating a sense of ‘entrepreneurship’ within the company.
Aura Integrated Solutions Pvt Ltd is a multi-disciplinary event agency, specializing in brand & service launches; inaugural & protocol events, seminar & conferences, dealer meets, live concerts for TV & Non-TV, special events, space & environment design; conducting activities across India & International locations. Ideas, Expertise, Solutions, are the three words that define their core competency. Right from their inception, Aura has been catering to renowned global companies offering turnkey solutions for Corporate launches, Conferences, Seminars, Awards, Concerts, Exhibition Space Design & Family Day’s. Aura has wide experience and expertise in protocol management having handled events for the political candidates too.

With a vision of being a global entertainment solutions company their expertise lies in their ability to give an in-depth attention to details, timely suggestions and meticulous planning which is their forte. They have an integrated brand approach towards events that go beyond the brief adding value to the event at every turn and constantly exploring new perspectives. Aura has demonstrated its responsiveness and tenacity by adapting to and anticipating the client’s needs. They have a unique blend of creativity, integrity and professionalism that the clients have learned to trust and lean upon over the years. They also have the industry’s highest customer retention rates.
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