"This year we plan to launch Aachi brand of biscuits, ready-to-eat foods, frozen foods and snacks. Among our present produts, we will be concentrating on the ready-to-cook segment (e.g. bajji mix, adai mix, semiya payasam) because we find it emerging. How is the demand for Aachi products in states other than Tamil Nadu? Though 70 per cent of our demand comes from Tamil Nadu, we are present in most of the states in the Southern region, and also in the West. Demand in all the four metros is growing. Exports constitute about one-fifth of our sales. Globally, we find good reception for our products from the Chinese... We may soon be introducing (at a price within Rs 10) hot and tasty ready-to-eat meals (tamarind rice, biryani etc) to meet the demands of the hungry who find restaurants unaffordable."
A.D. Padmasingh Isaac, Founder and Chairman of Aachi Group of Companies (http://www.aachimasala.com/)
Meeting on May 13, over lunch