Tuesday, May 13, 2008

A.D. Padmasingh Isaac

"This year we plan to launch Aachi brand of biscuits, ready-to-eat foods, frozen foods and snacks. Among our present produts, we will be concentrating on the ready-to-cook segment (e.g. bajji mix, adai mix, semiya payasam) because we find it emerging. How is the demand for Aachi products in states other than Tamil Nadu? Though 70 per cent of our demand comes from Tamil Nadu, we are present in most of the states in the Southern region, and also in the West. Demand in all the four metros is growing. Exports constitute about one-fifth of our sales. Globally, we find good reception for our products from the Chinese... We may soon be introducing (at a price within Rs 10) hot and tasty ready-to-eat meals (tamarind rice, biryani etc) to meet the demands of the hungry who find restaurants unaffordable."

A.D. Padmasingh Isaac, Founder and Chairman of Aachi Group of Companies (http://www.aachimasala.com/)

Meeting on May 13, over lunch


Murali said...


Mr. A.D. Padmasingh Isaac is the Founder and Chairman of Aachi Group of Companies.

Mr. A.D.Padmasingh Isaac was born in Nazareth Town in Tirunelveli District. After obtaining his Degree in Business Administration he joined Godrej Soaps Marketing wing. During his decade of association with Godrej, he not only learnt but also understood the aspects of marketing consumer Products fully. Today he has over thirty years of experience in marketing of consumer products.

The urge and desire in him to do something to reach quality consumer goods to the needy made him to start his own in a small way in the year 1989 to manufacture Liquid Blue in small packs valued at Re.1/-. This humble beginning paved the way for the Aachi group to diversify to masala, Oil etc., and to reach greater heights and this year the group is expected to cross Rs 200 crores of turnover. Aachi brand was established and registered in the year 1998.

During the sixteen years of operations the journey has not been comfortable always. However Mr. Isaac strongly believes beside his hard work it is also the Almighty who is constantly encouraging, guiding and instilling confidence in him to continue the good work which keeps him going. He believes in the saying " when the going is tough the tough gets going". He always acknowledges the blessings of the Almighty and is always grateful to him.

Today "Aachi" has become a household name. Simply because the product range is so wide and backed up by quality products that no household can afford to miss Aachi products from their kitchen shelf. The upper most reason for the success of the group can be attributed to meeting the demand of consumer in every walk of life by pricing the product competitively and in various size packs which can be afforded by common man. In other words Aachi can be termed as Pioneers in bringing Masala, Pickle, etc. in One Rupee packet which is well within the reach of every household. Mr. Isaac has not only succeeded in making Aachi a household name within the country but also made the product familiar in Indian household abroad.

Aachi is efficiently backed up by M/s Nazareth Foods (P) Ltd.,an ISO 9000 Certified company in the manufacturing activities and Aachi Masala Foods (P) Ltd., in the marketing wings of the company which takes care of distribution of these products. In the product range besides Masalas, Pickles, Thokku, Ready to Eat and Ready to Cook Product, Asafoetida, Appalam, Edible Oil, Ghee, Nutritious Food products, Atta, Rava, Vermicelli.

Mr. Isaac is ably supported in his work by his wife Mrs. Thelma who heads Nazareth Foods (P) Ltd. as its Managing Director and takes complete care of manufacturing of masalas which is the flagship product of the company.

Mr. Isaac has two sons. Elder son Ashwin Pandian is in the First Year of his MBA course and the younger son Abishek Abraham is specializing in Food Technology. These two are being trained the hard way to learn the operations and become familiar with the organization.

The marketing activities are looked after by well experienced and qualified personnel under the able Leadership and guidance of Mr.Isaac. Mr.Isaac strongly feels "An empowered organization is one in which individuals have the knowledge, skill, desire, and opportunity to personally succeed in a way that leads to collective organizational success."

Mr. Isaac is confident of becoming one of the players in the global market in the years to come.

It will not be out of place to mention that Mr.Isaac is not only an entrepreneur and a business man but also understands his responsibility towards the society. In this regard he has taken over the operations of an ailing education institution and successfully turned the institution to become operational and also to impart quality education.

Ram Mohan said...

Nice to hear Mr.Isaac's commitment to the society. Let his innovation cater to the needs of the poor and the needy. I wish him all the best.

Saw his interview in Pothigai TV today (26.02.2010). I am really proud of him because I belong to Tirunelveli and appreciate his hardwork and patience. His speech was also polite and he seems to be simple and humble man.