Saturday, April 19, 2008

Vidhya Srinivasan

"The biggest communication challenge is how we say what we have to say so that it is understood by the target consumer in a personalised way. How are we coping with this challenge? By being extremely agile to forecast an environment which is constantly changing."
Vidhya Srinivasan, COO for Brand comm PR

Meeting on April 19, 1 pm

1 comment:

Murali said...

About Vidhya...

Vidhya Srinivasan is a Communications Professional with over 20 years of experience in Media and Public Relations.



After trying her hand at research with Pathfinders and marketing retail finance at Shriram group, she joined the Media industry in 1989.



The first brush with media came in the form of an opportunity to produce and moderate a Hindi talk show on AIR about problems faced by youth which ran successfully for over eight months. Subsequently as a part of the agency team at Clea, she has worked with Corporates like Essar Group, Ambuja Cements, Pidilite, Sahara India Housing, Tata Steel, Monsanto, Sterlite, Videocon and state run enterprises like MIDC, MSRDC and CIDCO. She led the agency team for the launch of India's first online newspaper Express online. She was also responsible for running the IPO practice of the agency, which included Investor relations. She joined brand-comm in 1999 as head of Chennai Operations and is responsible for building corporate brands like Ma Foi, VETA, Aavin, Dalmia Cements, AMCO batteries, Paramount Airways etc.



Currently Vidhya is the COO for Brand comm PR.



Over a career spanning 20 years, she has guided companies on communication strategies, crisis management, change management across different geographies



She is an active Rotarian and a founder member of Friends of Cancer Institute, a skill based NGO committed to raise funds for the Cancer Institute, Adyar.



Her hobbies include reading and music of all genres.



Vidhya holds a degree in Law and a diploma in PR and Advertising, both from Mumbai University. She comes with wide ranging exposure across industries – from Core sector like steel and cement to new generation Technology companies and Retail.

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Source: Sandhya sandhya@brand-comm.com