Tuesday, October 28, 2008

Sunny Pokala

When the going gets tough, the tough get going. In the challenging global environment companies have to be agile and aggressive in offering their clients more innovative strategies which will help them manage their growth and performance, which in turn would help your own firm's growth and also improvement in the value chain.

Sunny Pokala, Founder & President of Amtex Systems (http://www.amtexsystems.com/)
Meeting on February 14, 1.30 pm (?) Resch to Oct 28, 4 pm
WebFOCUS Centre of Excellence to be set up in Chennai

1 comment:

Murali said...

About Sunny...

Sunny Pokala- Chairman & CEO, Amtex Group of companies

Amtex Systems is the brainchild of Sunny Pokala. A self made, Indian technocrat entrepreneur, Sunny Pokala founded the company in 1997.

As Chairman & CEO of Amtex Systems, Sunny Pokala has led the transformation of Amtex Systems from a small start up venture to one of New York’s top four privately held companies in the IT Consulting & Services segment. Today, with revenues over 60 million USD and a clientele that includes some of the world’s leading companies, Amtex systems is a company to reckon with.

Recognized as a missionary entrepreneur with tremendous zeal and drive to create new businesses and develop them, Sunny Pokala oversees the management of the entire Amtex Group. The group is a global conglomerate with diversified business interests in the areas of technology, real estate, hospitality and trading. Sunny Pokala operates out of the corporate office in upscale New York.

Apart from this, Sunny Pokala has also established his presence in the hospitality business by acquiring a chain of restaurants in America, Europe & India. He is a 50 per cent equity partner in The Harisson’s Hospitality Group in Chennai, India. Prior to turning enterpreneur, Sunny Pokala worked with Wall Street firms like JP Morgan & Solomon Smith Barney.

Sunny Pokala has a Bachelors in Computer Science a Masters in Information Technology and Business Administration.

About the company...

60 million $ US based IT consulting & Services company, with distinct strengths in the BFSI & health care segments

Headquartered on Wall Street, Amtex Systems is among the top 4 privately held players in New York in the IT services segment

Consults and services some of the most reputed companies such as New York Stock Exchange, JP Morgan, New York School Construction Authority, ADP, Merrill Lynch, Goldman Sachs, IBM, Hewlett Packard and Pfizer among others

Well developed expertise in software testing and quality assurance and hence poised to tap this niche market in future

Truly global company with twelve offices located across six countries including USA, UK, Canada, Switzerland, Mauritius and India

State of the art offshore development facility in Chennai, India

More than 90 satisfied clients and 60% of business year-to-year comes from repeat business

An overview

Founded in 1997 by Indian technocrat entrepreneur Sunny Pokala, Amtex Systems is headquartered at New York in The United States. Amtex Systems is a global IT consulting & services company, ranked among the top 4 privately held companies within this segment, in New York.

With distinct strengths in the BFSI & healthcare domains, Amtex Systems consults & services some of the world’s leading companies including Fortune 500 companies such as JP Morgan, Pfizer, Intel, IBM, Johnson & Johnson and Merrill Lynch

The company employs more than 1500 IT professionals globally and has 12 offices operating across 6 countries, earning revenues over 60 million USD.

Global business model

Amtex Systems deploys skilled IT professionals onsite as well as offshore, to develop, test and maintain mission critical software application for its clients. Amtex has a holistic approach in addressing the end-to-end IT needs of its customers.

Expanding on its predominantly onsite model, Amtex has set up its first state-of-the art, global offshore development facility in Chennai, India. The offshore facility will address the needs of Amtex’s international clients.

Services Portfolio

Consulting services from Amtex focus on defining, optimizing and aligning customer’s business and IT strategies as per the changing dynamics of the environment. Amtex consulting services help clients in the following areas:

Development needs

IT infrastructure assessment and business strategies and solutions
Program management- Achieving order in projects where multiple players work towards a common architecture, migration plan and institutionalized implementation
IT capabilities against current and future business requirements, resulting in a variety of technology infrastructure recommendations

IT staffing needs

Deployment of highly skilled professionals, onsite at client location after a detailed need analysis of client requirements
Candidates with excellent communication skills and proven software development skills are chosen to carry out client specifications
Tailor make solutions as per client system requirements
Perfectly matched candidates on an individual level and cohesive teams for larger projects
Lightning fast response time to client needs and requirements

Software testing & Quality Assurance

Rapid technology evolution and growing technical complexity has necessitated independent testing and quality assurance of business critical applications. Amtex leverages the combined strength of over 9 years of expertise in technology skills, domain expertise, process focus and commitment to long-term client relationships, to offer cost effective and high value, quality assurance services.

Amtex has serviced many clients in the areas of QA strategy, test automation, planning & execution and offers a comprehensive suite of software testing solutions across business verticals and technologies.

Offshore Development Facility

The Amtex ODC model goes beyond simply executing software development projects. The offshore development facility in India serves as a seamless extension of information system facilities for customers. The ODC model is geared towards providing cost effective better flexibility and scalability options for clients.

BPO services

Amtex provides Business Process Outsourcing and customer support services to global companies across the healthcare, telecom, market research & technical support verticals. Services include healthcare revenue management, conducting market surveys, installation and level 1 guidance to handle technical products & handling inbound and outbound calls in the telecom segment.

Industry practices

Finance, Banking & Securities

Having worked with some of the best banks and provided them with mission critical solutions and services, Amtex has in depth knowledge of this industry segment backed with end-to-end technological expertise. Amtex serves a variety of clientele in commercial banking/investment banking/brokerage, asset management, consumer finance, securities, insurance and diversified financial services.


Amtex’s insurance practice serves clients across the full spectrum of insurance and asset management. The practice knowledge domain includes all areas specific to risk and asset management including underwriting, pricing, distribution, claims management, IT operational effectiveness and investment management.

The core team comprises of experienced insurance professionals, with rich experience in developing and managing software solutions for large insurance companies. This team is complemented by the expertise of Amtex’s large pool of technical resources.

Healthcare & Pharmaceuticals

Amtex helps clients towards better managed care, by providing end-to-end healthcare solutions in areas that include hospital management and decision support systems through its healthcare practice.

The pharmaceuticals and medical products practice works with a diverse spectrum of organizations, including companies in ethical and over-the-counter

pharmaceuticals, medical equipment, medical equipment, devices and supplies, diagnostics, biotechnology and animal health.


As the telecommunication industry expands dramatically worldwide, Amtex’s Telecommunications Practice counsels clients on organizational, operational and strategic challenges. Amtex serves clients on fundamental issues such as mission and structure, tactical issues including procurement and logistics and financial decisions about capital investment and cost reduction


Amtex provides solutions to several leading utility providers. The company’s expertise areas include generation and wholesale trading, retail energy services and capital markets.

Technology practices

Enterprise solutions

Amtex presents solutions that best match the enterprise’s unique evolving needs through a phased implementation approach ensuring that the enterprise receives immediate value during each phase. A professional consulting team helps clients choose the “best of breed” technology solutions that provide optimum performance to maximize competitive advantage as well as return on investments.

e-Business solutions

The team at Amtex assesses their client’s IT infrastructure needs and develops a strategy that supports evolving technology for the future, turning strategy into practice. Amtex offers open standards which are flexible and reliable.

Application development & maintenance

Amtex provides an end-to-end solution that includes:

New software development
Proactive & preventive maintenance
Regulatory changes
Software enhancements
User & production support
Performance improvements

Amtex’s development focus is on web applications, client/server and N-tier software systems and Networking/System software.

Infrastructure Management

Amtex provides plug-n-develop, ready to operate infrastructure facilities, including hardware, software, skilled manpower and support services. The offering focuses on global companies looking at data centers, disaster recovery centers and the like and is designed so as to mitigate entry risks and help customers deliver in the shortest timeframe possible.

Data center- Amtex’s expertise in networking- both WAN & LAN has enabled it to develop state-of-the-art communication systems for its customers. The company offers a whole gamut of services like network planning, network design, network component sourcing, deployment, management & support

Help desk-This service involves running a help desk for handling request for assistance from users of an application/facility/product, etc.

Application service provider- This involves set up of web server with the desired application and providing application services over the web. The hardware/internet connectivity/bandwidth requirement & providing help desk services to assist users of the application are also provided.

Disaster Backup services-Amtex maintains the database and other critical information of its clients to give it protection against any disasters, which might result in data losses. The data stored is maintained with very high levels of security.


Amtex offers complete security solutions that deploy, monitor and maintain vendor products either on a centralized or distributed basis. Amtex offers solutions that are individually tailored via a range of unique services. These complete security solutions encompass overall corporate IT security policy, definition and implementation.
Evelyn Abraham, Sr. Account Executive
PRHUB Integrated Marketing Communications Pvt. Ltd
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