Monday, February 11, 2008

Srinivas Rao Saripalli

"The next big thing to happen is the PC-isation of the mobile, so that mobile users can do all that they can do with their PCs, such as data and funds transfer, movie downloads, and e-commerce."

Srinivas Rao Saripalli, Circle Operating Officer, Tamil Nadu, Tata Teleservices
February 12, over lunch


Murali said...

About Srinivas...

Mr. Saripalli comes with over a decade’s experience in the telecom sector, having worked with Punwire and JT Mobiles before joining Tata Teleservices. He has performed several roles, ranging from working in start-ups to operations, sales, project management and customer service, all the while leading cross-functional teams.

Prior to joining the telecom sector, Mr. Saripalli served the Indian Air Force (IAF) as a short service commissioned officer, setting up and managing signal unit operations, which were responsible for the monitoring of flight movements at the Air Defence Radar Units. He also dabbled in airtime selling with Times FM.

During his stint with the Andhra Pradesh circle, TTSL, Mr. Saripalli performed various roles including recruitment of cross-functional teams, establishment of a distribution network and setting up of several ‘one-stop’ Tata Indicom showrooms to cater to sales and service requirements. He headed the project management team that was responsible for the expansion of the company’s network across the state. He also served as the Corporate Head for Service Marketing Division in Mumbai before moving over as the COO of Uttar Pradesh (West) and Uttaranchal.

Mr. Saripalli’s responsibilities as a Circle Operation Officer of Tamil Nadu will includes enabling and driving the various business units and functions, establishing and expanding branded retail stores, and ensuring compliance with regulatory and statutory guidelines.

Mr. Saripalli is a graduate in electronics and telecommunications, and a post graduate in marketing management.

An avid sports fan, he pursued para-jumping while with the IAF. He lives in Chennai with his wife and two children.
About the company...

Tata Teleservices is part of the INR Rs. 119000 Crore (US$ 29 billion) Tata Group, that has over 90 companies, over 250,000 employees and more than 2.8 million shareholders. With a committed investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable presence across the telecom value chain.

Tata Teleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes (India) Limited [now renamed Tata Teleservices (Maharashtra) Limited] in December 2002 the company swung into an expansion mode. With the total Investment of Rs 19,924 Crore, Tata Teleservices has created a Pan India presence spread across 20 circles that includes Andhra Pradesh, Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West Bengal.

Having pioneered the CDMA 3G1x technology platform in India, Tata Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services. It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for the deployment of a reliable, technologically advanced network.

The company, which heralded convergence technologies in the Indian telecom sector, is today the market leader in the fixed wireless telephony market with a total customer base of over 3.8 million.

Tata Teleservices’ bouquet of telephony services includes Mobile services, Wireless Desktop Phones, Public Booth Telephony and Wireline services. Other services include value added services like voice portal, roaming, post-paid Internet services, 3-way conferencing, group calling, Wi-Fi Internet, USB Modem, data cards, calling card services and enterprise services.

Some of the other products launched by the company include prepaid wireless desktop phones, public phone booths, new mobile handsets and new voice & data services such as BREW games, Voice Portal, picture messaging, polyphonic ring tones, interactive applications like news, cricket, astrology, etc.

Tata Indicom redefined the existing prepaid mobile market in India, by unveiling their offering – Tata Indicom ‘Non Stop Mobile’ which allows customers to receive free incoming calls. Tata Teleservices today has India’s largest branded telecom retail chain and is the first service provider in the country to offer an online channel Http:// to offer postpaid mobile connections in the country.

Tata Teleservices has a strong workforce of 6000. In addition, TTSL has created more than 20,000 jobs, which will include 10,000 indirect jobs through outsourcing of its manpower needs.

Today, Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited serves over 21 million customers in more than 4000 towns. With an ambitious rollout plan both within existing circles and across new circles, Tata Teleservices offers world-class technology and user-friendly services in 20 circles.
Vaishnavi Corporate Communications,
18, III Floor, Chaitanya Buildings,
21, Khader Nawaz Khan Road,
Nungambakkam,Chennai 600 006.
Tel: 044 2833 2811/ 22 Fax: 044 2833 2833
Mobile: +91 99406 37805 Email:

Murali said...

A recent story...

Murali said...

Questions for an e-mail interview...

1) As a COO, what do you see as the most important challenges that Tata Teleservices faces? And what are the immediate strategies?
2) The future, as you envisage, of mobile usage. (pc-isation, wide band, gsm to cdma etc.)
3) On the manpower issues, and how, as a manager, you keep your people motivated. And measures to promote creativity and innovation. (mindbeans)
4) In what ways is the cutting edge development in technology making a difference to the way operations happen? (e.g. USB modem, at the operations end)
5) What exciting value added services have been introduced in recent times? (locality specific) And what have been the steady revenue-earners, among VAS, to the company?
6) Your insights on the rural user vs the urban user, also, the regional differences of interest.
7) What are the metrics you constantly monitor? (ARPU, capacity utilisation, footprint coverage) and also pattern analyses.
8) Is hacking a problem with mobile phones? Countermeasures?
9) What have been the takeaways from your IAF days that stand you in good stead in your current job?
10) Impact of FM, TV on mobile usage. Also your views on mobile phone bans in educational institutions. (Is it possible to integrate mobile phone into education).
11) How vulnerable are teleservices to disasters? (e.g. cable cut, tower on fire, jams) And what precautions are in place?
12) Is there a way in which creative people (who come up with new ringtones or mobile applications) monetise their work by selling or licensing the same to you? What are the economics and IP?
13) On the skills that are the most in demand, in the industry.
14) Any other points of interest.

mohit said...

Salute the versetality ,just to pay regards & if i could gain some inputs on what should be my next step after gaining telecom knowledge at middle level .......i am a simple arts graduate but have served top fmcg & telecom for nearly 12 years & have improved effeciency & skills.........i have grown in life confidently at all the steps ......have beleived in omproving skills & missed out package jumps ....neither intend now .......

For your guidence ......

Mohit Mathur
Regional Manager
Shyam Telelink Limited