Friday, September 23, 2011

Pradhyumna T. Venkat

"Three years ago, people thought RFID is going to be a great revolution. However, it didn't take off the way it was anticipated, especially because the focus was then on retail applications. What we find happening now is that RFID is growing in acceptance in many areas other than retail, by ensuring the visibility of organisations' resources, both human and other assets."

Pradhyumna T Venkat, CEO, Gemini Traze

January 31, over lunch

Pradhyumna T. Venkat, CEO – Energy & Utility business, Gemini Communication Ltd, Chennai (,   
September 23, 2011, 9.15 am


Murali said...


Mr Pradhyumna T Venkat completed his Bachelors Degree in Mechanical Engineering from Madras University, India prior to his obtaining the Masters in Business Administration degree from Cardiff University, Wales, UK.

On completion of his MBA, Mr. Pradhyumna worked on identifying and creating new channels for communications in the area of e-governance in UK. After this brief overseas stint, Mr. Pradhyumna returned to India and started his consultancy outfit, which focused on providing outsourced marketing solutions to organizations.

His penchant for start-up technology initiatives resulted in him joining Yoga Software, which focused on providing the next-generation Interactive Voice Response Solutions (IVRS) as Head of Business Development. He was instrumental in making sales breakthroughs into key Government and Corporate accounts.

He is currently the CEO of Gemini TRAZE RFID Pvt. Ltd, India spearheading the RFID initiative from April 2003; he is involved in strategizing the business based on geography and verticals besides architecting the RFID hardware and software product roadmap. His day-to-day activities include pre-sales operations and architecting RFID enabled Supply Chain Management solutions.

About the company...

Gemini Traze RFID Private Limited is a wholly owned subsidiary of the 11-year old Gemini Communication Ltd. (GCL). GCL is engaged in providing cutting edge solutions in the networking and communication field and is among the top 10 System Integrators in India.

Gemini Traze RFID Pvt. Ltd. is the first company in India to manufacture and market Radio Frequency Identification (RFID) based Readers and Antennas in the yet to mature RFID industry under the brand name “TRAZE”.

The RFID initiative started as early as 2001 and has traversed through many hurdles in its design process and with the persistent R & D efforts has culminated in the Company launching successful products.

The company has recently setup a tag manufacturing facility, the first of its kind in India to manufacture RFID tags. The facility manufactures ISO 15693, 14443 & Gen 2 compliant tags that are marketed worldwide. The initiative is likely to lower the tag cost and enhance RFID adoption.

Gemini Traze RFID Pvt. Ltd. has proven capabilities in the RFID market, which is set to revolutionize Supply Chain Management and replace traditional methods in product tracking. The Company has successfully completed over 150 installations with as many clients worldwide.

The Company leverages on the enviable clientele and excellent brand recall accessing the marketplace and establishing as a highly competitive and visible RFID player in India, APAC, Europe and North American regions.

Rahul Nag
Technology Communications
Adfactors PR Pvt Ltd
Landline: +91 11 40565100 -Ext: 157
Mobile: +91 9958644228

Murali said...

Also present...

1) Merlin S. Leo, Business Head - Tags, Gemini Traze
2) Bharath Yeshwanth
3) Jai