Wednesday, December 26, 2007

Sashi Reddi

"We want to be the number one game company in India. And 'game' includes online games, PC games, console games and mobile games. The fact that we came into the game industry close to four years ago makes us one of the pioneers in the Indian game space. Unlike many other companies that depended on outsourcing, we focussed on developing our own IP."

Sashi Reddi, Founder & Chairman, FXLabs Studios
December 27, over lunch


Murali said...

About Sashi...

Sashi Reddi, Founder, Chairman & CEO

Sashi Reddi founded FXLabs in 2003 to provide high-end gaming and 3d services to customers.

Sashi is also the Founder, Chairman and CEO of AppLabs (, established in 1998. A $75 million global IT services company backed by Sequoia Capital, AppLabs has emerged as the world’s largest independent testing and quality management company.

A serial entrepreneur, Sashi has started two other companies prior to AppLabs. His first company was EZPower Systems, a developer of products for building and maintaining large-scale web applications. EZPower was acquired by DocuCorp International (Nasdaq: DOCC), a Safeguard Scientifics company, and Sashi went on to serve as senior vice president.

Following DocuCorp, Sashi founded iCoop to provide group purchasing software to serve the specific needs of co-operative businesses such as Dunkin Donuts. He began his career consulting on technology and strategy to Fortune 500 companies in the travel, financial services, automotive and consumer packaged goods industries.

Sashi received his B.Tech (Bachelor of Science) degree in Computer Science from the Indian Institute of Technology in Delhi. He went on to gain a Master of Science in Computer Science from New York University and later a PhD from The Wharton School, University of Pennsylvania, USA.

Murali said...

About FxLabs...

About FXLabs

FXLabs is a leading developer of high quality game products for PC’s and Videogame consoles. FXLabs has in-depth experience and expertise in all phases of game development, starting from pre-production to character creation and level design. The company is also an authorized ‘Microsoft Xbox’ developer. In addition, FXLabs offers outsourcing services to industry-leading publishers and developers around the world. This dedicated group is focused solely on delivering high quality content to its clients, on-time and in-budget.

With its head office in Hyderabad, India, FXLabs is uniquely positioned to leverage the advantages of multi-shore development. The seasoned management team has worked in senior positions with the top gaming companies and collectively bring over sixty years of industry experience. For more information, visit

Some of the game properties being developed are:

Inferno :

An exciting new Action and Adventure game built for the PC, Inferno pits players against the denizens of the underworld as they make their way through an incredible array of visually stunning environments!

Control up to four distinct characters fighting a wide assortment of creatures and lose yourself in this compelling, richly detailed, and atmospheric gaming experience!

Archie’s Riverdale Run

An Action Arcade game for PC and Xbox, Archie’s Riverdale Run brings the world of Archie to life in full 3D for the very first time. Play as your favorite ‘Archie’ character and explore the town of Riverdale, complete dozens of exciting missions, and drive a variety of vehicles. The game is full of amazing fun experiences that will surely please Archie fans all over the world!

Dhoom:2 – The videogame

‘Dhoom 2 - The Videogame’ brings to life the exciting world of the super successful movie by Yashraj films. The game is designed to give players the opportunity to assume the role of their favorite characters from the movie and make their way through numerous exciting missions and mini-games. From action packed car chases to stealthy gadget-heavy heists, this game has it all!


Publishers and developers today are faced with multiple challenges, which include escalating costs, lack of adequate skill - sets and competitive pressures in the industry. To address these challenges, progressive companies are embracing low-cost high-quality outsourcing partners, capable of augmenting their own internal production capacity. This approach affords the benefits of go to market’ with tremendous costs savings and without compromising on quality.

The Outsourcing Division at FXLabs was created to address these very needs. With a group of over fifty artists, the team handles each project with utmost care and attention to detail, while maintaining security and data integrity throughout the process. FXLabs’ multi-shore model delivers reliable communication and readily available project status and updates.
Rahul Nag

Technology Communications Practice

Adfactors Public Relations Pvt. Ltd.

Raj Mahal, Veer Nariman Road, Churchgate,

Mumbai 400020.

Tel: +91 22 2287 1361 / 62 / 63

Fax: +91 22 2287 1365

Mobile: +91 9833843602


Anonymous said...

This is a loss making company..These guys are bleeding money big time.