Tuesday, December 18, 2007

Samir Patil

"India looks for not mere entertainment, but some education too."

Samir Patil, CEO & co-Founder of ACK Media

December 17, over phone


Murali said...


Profile of Samir Patil CEO and Co-Founder

Samir has 10 years of strategy, operations, and technology experience in Media, Hi-Tech, and Healthcare firms. Before launching this entrepreneurial venture Samir was an Associate Partner at McKinsey & Company, New York. He has worked with most of the top global media firms including magazine and newspaper publishers, consumer electronics companies, and cable TV and online service providers. His work has spanned a variety of critical areas within the media industry ranging from driving growththrough digital media, launching new online services, improving ad sales efficiencies, and reducing costs through offshore business functions in India. Before going to business school, Samir worked as project manager in Parametric Technologies. He also founded Vertex Software India, a boutique services firm funded by Mitsui Ventures and acquired by NTT Data Corporation of Japan. Samir was educated at Massachusetts Institute of Technology (MIT), where he received a Masters from the Sloan School of Management and from the School of Engineering.


Murali said...

A recent release...

ACK Media Announces Launch Of Its New Venture &

Its Acquisition Of Brands: Amar Chitra Katha and Tinkle

Five Product Offerings Include The Amar Chitra Katha Classics, Tinkle Magazines, Tinkle Online, The ACK Online Store And A Set Of Proprietary Characters

Mumbai: ACK Media, an entertainment and education company for young audiences, today announced the launch of the company and its acquisition of some of India’s most-loved brands - Amar Chitra Katha & Tinkle Magazine from India Book House (IBH). The new company will launch with five offerings including Amar Chitra Katha Illustrated Classics, the Tinkle family of Magazines, The ACK Online Store, TinkleOnline.com and a set of Proprietary Characters.

ACK Media will focus on developing original content and products and making them available in multiple formats including print, DVDs, online services, games, TV and film. In the initial phase the focus of the company is threefold: first, it will increase the availability of print and digital products in 500+ retail stores that already carry ACK Media offerings; second, it will introduce new online services including an online store for the Indian diaspora as well as innovative destination sites; finally, the third element of the strategy is to license and co-develop proprietary content for films, TV, mobile and other emerging formats.

Anant Pai remains the Editor Emeritus and Chief Story Teller for ACK Media whilst Samir Patil who is one of the co-founders, will take on as CEO.

Speaking at the event, Samir Patil, CEO, ACK Media said, “If ACK Media can reach out to a fraction of India's 300 million+ youngsters with content that stimulates the imagination and encourages critical thinking, in ways that complement the formal educational system and contemporary family upbringing, I would consider it a great success ”

About ACK Media

ACK Media/Amar Chitra Katha Pvt. Lt.d. is an entertainment and education company for young audiences. The founders of the new company - Samir Patil and Shripal Morakhia - have acquired a controlling stake in India's best-selling children’s publication Amar Chitra Katha and the largest circulation family of children’s magazine Tinkle, Tinkle Digest and Double Digest. The company is investing in a world-class creative studio with capabilities in gaming, animation and character development. This combination of well-established brands and capabilities in digital media and technology, make ACK Media a unique ‘start up’.

The company will focus on new product development using rich India-centric themes, characters and stories for the Indian and international markets. The company has multiple products in the pipeline including games, online services, characters, comics, merchandise and more. A preview of upcoming products is on the company website.

For more information on ACK Media, log on: www.ack-media.com

Geeta Vaidyanathan

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