Tuesday, December 18, 2007


"A growth area we currently have is home automation. And in audio, we can see big demand coming for wireless space... without compromising on quality"

T. Prasanna Subramaniyam, Regional Manager - TN, PRO FX, Chennai.

December 18, over lunch


Murali said...

About Prasanna...

Date of Birth: 6th of Dec 1983
Email: prasanna.eee@gmail.com

Phone: +91-9444991186

Current Location: Chennai

Prasanna Subramaniyam

OBJECTIVE: Seeking middle level assignments in marketing, Sales, Business Development & Distribution with a growth oriented organization of repute.


BE in (Electrical and Electronics) with around 2.7 years of expertise in International and Domestic IT Industry
Currently working with PRO FX(BPL Ltd.), as Regional Manager -Sales, Marketing, Key Account Management, Partner Engagements, Manpower management, Channel Management, Customer relationship management and event management keeping a tight control over credit and collections.
Effectively done Sales and Key Account management for PRO FX to key global clients like Infosys,ANZ IT,HAL, GE Healthcare, MICROSOFT, INTEL, Tech Mahindra, EDS, Nokia, CTS, Foster Wheeler etc.
Expertise in New Market Development, Key Account Mapping, Channel Management, Customer Relationship Management and Event management.
Excellent relationship management & negotiation skills with the ability in imparting continuous on-job training to the team.
Organisational Experience

Organization: PRO FX (BPL Ltd).
Location: Bangalore/Chennai

Duration: Dec 2006- till date Designation: Regional Manager – Sales & Operations

Dept: New office Group - Corporate

Worked as Sr consultant-AV for Godrej & Boyce Mfg.Co.Ltd (Bangalore) handling PRO FX Business and other top brands, with excellent performance got absorbed as Regional Manager in PRO FX(BPL Ltd.) (Chennai)

About the Company:

PROFX Ltd is a part of BPL Ltd , a high – end audio, video and network entertainment brand with product range comprising of Video and audio conferencing software, automation software, Speaker systems, Amplifiers ,Touch panels, Projectors, AV Receivers, Hi-Fi Separates and components for home theater and audio systems and software for corporates.

Key Responsibilities:

Sales & Marketing:
Market Identification and Expansion (Increasing reach) Market Potential Analysis and Inventory Management

Identify key accounts and strategically secure profitable business/market shares.

Coordinate for sales promotion activities.

Key Account Management:
Interact with key accounts and generate market information to identify marketing needs, consumer behavior and forecast business patterns for those accounts.

SPOC between the client and the company, seasoned in handling C level contacts
Ensuring customer satisfaction (delight factor) & ensuring that SLA is not breached
Up-selling, Cross-selling by bringing in value proposition, leading to over-achieving sales targets
Strategy implementation to increase account value
Constantly keeping abreast with emerging trends

Channel Management/Distribution:
Develop New Channels for the products handled.

Maintain the existing channels and generate regular business from them.

Credit Control & Collections:
Coordinating with the Key Accounts/Channels for collection targets.
Ensuring collection of self-targets of various accounts in a given territory or accounts.

New Market Development
Explore new markets and tap profitable business opportunities.

Product Management:
Enhance the portfolio and develop markets for existing products.
Conduct trend analysis and collate results to assist in the future planning process
Undertake primary and secondary research to identify technology and market trends.

Liaison with Analyst groups, External Agencies and Associations on a regular basis

Customer Relationship Management:
Interact with industry stalwarts/key accounts and generate market information to identify marketing needs, consumer behavior and forecast business patterns.
Analyze customer/market response for further value additions in product development.

Analyzing Business:
Interact with clients educate them about the technology and give a solution to there

Business, using various application of Actis soft ware’s and products.

Generated and handled Key Accounts like Delhi Police, Army Software Development Center (ASDC), Amity Group and many others.
Met all the delivery schedules and coordinated with various departments for proper implementation of the solutions.
Handling key global clients Microsoft, Cerner Healthcare Solutions, ANZ IT, EDS, ISRO, GE Group, Nokia, etc and generating regular business from them.
Regularly achieving the targets assigned till date.

Professional Qualification

BE (2001-2005) –St.Joseph’s college of engineering,Chennai.


Operating System : Win 98/NT/2000.

Languages : C,C++

Database : SQL 7.0, SAP.

Assembly Languages : INTEL 8085, 80x86, 8051 Microcontroller, Microchip's PIC Microcontrollers, Motorola's 68HC11XX


Knowledge of : VHDL, VLSI, DSP, MATLAB, CCN, Satellite comm.

Statistical analytical tools like SPSS ,Clementine(Data Mining)

Achievements : The project paper was selected in the International

conference, Singapore.

Interests & Hobbies:

Attending & Participating in Business Quizzes
Reading Magazines & Books
Playing Football, Cricket & Table Tennis.
Planning to take up Golf.

Murali said...

Here are a few questions for a possible e-mail interview...
0) First, a fact-sheet, with revenues, employee-count, profit growth, market share, product mix and share, manufacturing.

1) Core strengths of ProFx – what is the value addition that the company does for the customer? R&D, IP creation (patents), innovation (how you motivate staff to innovate). About your partners.

2) What are the trends in home automation? Benefits? Cost? Typical customer experiences (customer quotes). Interesting customer stories (without names)

3) The extent of IT (information technology) getting into home entertainment (remote management of amps).

4) How wide are audiophiles in India? Profile? Do we have enough hi-fi enthusiasts – those with 'an enthusiasm for sound reproduction, especially high-fidelity music recordings' around, compared to other countries? What do you think can be the way to increase the appreciation level?

5) What are the minimum requirements of a good audio experience for consumers, at the home end, and in public places?

6) Do you think that policies and taxes need changes to encourage your industry?

7) On education in the area of sound engineering, automation (paper); music education.

8) Mid-market – and the response.

9) Future plans. (IPO, marketing, concerts)

10) Any other points of interest.