Tuesday, December 11, 2007

C.P. Madhusudan

"We help to create a safer world through our software products in NDT (non-destructive testing)."
C.P. Madhusudan, Sales Director, Lucid Software Ltd
December 14, over lunch

All of us practise NDT in our everyday life as consumers


Murali said...


C . P. Madhusudan
Sales and Marketing, International Business



Indian Institute of Technology (IITM), Madras

Bachelor of Technology (Metallurgical Engineering)


Indian Institute of Management, Bangalore (IIMB)

PGDM - Specialization: Marketing and International Business


Aug ’05 onwards

Lucid Software Limited, Chennai

Head – Sales and Marketing
Nature of Assignments

Sales, Marketing and Business development

Feb ‘ 01 – July ‘05

Future Software Limited

Director of Sales – Europe
Regional Sales Manager – Europe
.Nature of Assignments

Created and managed over 50% of FutureSoft’s business
Created sales breakthroughs with 2 large Telecom Equipment Manufacturers and built those into the largest relationships for the company
Established channels in Spain, Italy, Netherlands, UK and Denmark.
Set up tele- marketing and other lead generation activities.

Feb ‘ 00 – Jan ‘ 01

Satyam Infoway limited (Sify)

Business Manager - E Business Team
Regional Manager – North India
Nature of Assignments

Delivered the first million dollar win for Sify’s e business software team with India’s leading broadcaster when leading the team as Regional Manager in Delhi India
Managed and led a 15 person team of sales people and business consultants in that role
As Business Manager – Delivered the first win for Open Market’s Content Server Platform.

June ‘ 96 - Feb ‘00

Lucent Technologies Limited - Power Systems Group

Deputy General Manager
Product Manager.
Nature of Assignments

As part of the Lead Management Team of this group, built a business of US $ 8 Mn in a period of 3 years from start up
Created the first sales breakthrough with one of the largest telecom OEMs in India with an order value exceeding US $ 500k
Managed the production factory by leading a team of over 30 staff to deliver and install customer orders
Worked with Asia Pacific teams to build products for Asian market
Established the Product Management Function to support the bidding and contracts process for large Telecom Operator RFPs
Company President’s Award for Excellence in 1998
Jun ‘93 – May ‘ 96
Eicher Motors

Area Sales Manager – Eicher Motors
Deputy Manager - Eicher Group Corporate Team
Nature of Assignments

As Area Sales Manager in South India handled over 15 dealers and 50 dealer sales people
Managed markets in Andhra Pradesh, Tamil Nadu, Karnataka and delivered over 120% of target in 1995.
As part of the Corporate Planning team – analyzed entry into passenger car segment and Software Development for the corporation
Was a member of the Volkswagen – Eicher joint study team for passenger car project.

Jan ‘ 90 – May ‘ 91

Mahindra Ugine Steel

Graduate Engineer Trainee – Quality and Customer Support
Nature of Assignments

Developed a Customer Complaint Database
Analyzed leading causes for customer rejections and implemented a solution to the most critical problem

Murali said...

About Lucid...

Lucid Software Limited (Lucid) is a Knowledge Organization accelerating the
development of Advanced Non Destructive Testing (NDT) Technologies through
a commitment to Partnership and Research. Lucid is an ISO 9001 Certified
provider of leading edge Software products and services to the global NDT and
Security industry. Established in 2000, Lucid is managed by a group of highly
qualified professionals, committed to providing quality solutions in NDT Software.
Lucid Software is actively involved in Research and Development with leading
scientific and educational institutions in India and Germany.
Lucid Software is headquartered in Chennai, India where our state of the art
Development Centre is located. As a rapidly growing organization with an
international client list, our expansion plans include establishment of a second
development centre in Bangalore, India and sales offices in Germany and the US.
Our client list includes IZFP Germany, Sonovation Netherlands, Walter & Bai
Switzerland, CEMS Malaysia, BAM Germany and VSSC India.
Lucid Software is a highly focussed company with software capabilities in engineering
and process automation and deep consulting expertise in NDT software and
NDT Techniques Expertise
We have in depth experience of developing Software and applications across the
various NDT techniques such as UT (Ultrasound), EC (Eddy Current) X ray and
Thermography. Our software has been deployed across a range of NDT platforms
from stand alone test sets to large inline test systems. Lucid’s founders hold patents
in the area of Sampling Phased Array.
Our team has significant expertise in the field of visualization. Visualization refers to
the presentation of data as images. This representation enables easier interpretation
of multi dimensional, complex and voluminous data. Visualization platforms used at
Lucid help in data transformation, real time visualization, multiple views, and real
time updates.
Signal/Image Processing, Optimisation
NDE as a discipline uses signal processing extensively and Lucid has developed
expertise in this field. Lucid has extended this expertise to other areas like portfolio
management successfully. We have delivered projects using genetic algorithms and
neural networks both in NDT and other fields.
Destructive Testing
We have experience in developing software for material testing requirements such as
creep and fracture mechanics. We have provided software for refurbishment of a
number of older UTM models (Universal Testing Machines)
Software Applications
Lucid has developed a number of software applications and prominent among them
are Construction Manager an Enterprise resource platform for the construction
industry, Interactive White Board and a Portfolio Manager.
Software Platforms and Toolsets
Lucid has competencies in a range of Software platforms and tools. These include
languages such as C++®; C, C #.NET, Delphi®; Kylix®, LabView®, Matlab®;
operating systems such as Linux, All Windows® Operating Systems; Windows CE®.
Our database expertise includes Microsoft SQL ®; MySQL; PosGre SQL, and Internet
expertise includes JAVA®, ASP®, ASP.NET, PHP®, HTML/DHTML, IIS®, Apache®,
and Webservices. Our test tools expertise includes Nunit Testing framework, Rational
Robot, Open STA, and Allpairs etc
NDT- Muulam from Lucid Software is the first of our OEM ready solutions. This is a
feature-rich, cost-effective product, which NDT OEMs can quickly integrate onto their
hardware platforms and take to market. NDT- Muulam is a hardware independent
integral software platform with configuration & management libraries. The modular
architecture of the software provides a great degree of flexibility to realize solutions
for multiple applications by simply adding or stripping individual software
components. NDT-Muulam is well tested for interoperability, reliability, stability and
Lucid Software offers flexible business models including Licensing of Software
Solutions, Time and Material Projects, Turnkey Solutions, Partnerships (joint venture
product development/ projects, Offshore Development centres) and Consultancy
Our Partners and Customers have come to rely upon our commitment to Quality and
our extensive Support Services. Lucid Software is committed to keeping pace with
emerging technologies so that our customers can maintain a competitive edge
through cooperation and mutually beneficial partnerships.
For more details contact: madhu@lucidsoft.net, Tel: +91 044 22252273/76, www.lucidsoft.net

lucid_madhu said...

There will be an increasing focus on safety and quality of infrastructure, such as power plants, and bridges. This is one of the key differentiators of a developed country and a developing country.

Murali said...

A few questions for a possible e-mail interview.
1) A brief history about the company - the triggers that were behind the launch; revenues, growth, employees. Indian vs foreign revenue. Key customer profiles. (incl Indian projects)
2) Your revenue model - schematic.
3) What is NDT? Why? And how does your product play a role in NDT?
3a) How is NDT done? What were the earlier practices? (labour intensive nature of the task plus the current sophistication in terms of using software)
4) Where is NDT finding newer applications?
5) Some of the exciting projects that you are working on. (Customer quotes)
6) Do you see a greater appreciation of NDT's role in India? Are there policy changes or mandates that are required for an increased adoption of NDT?
7) Insurance and NDT?
8) R&D and IP creation in Lucid. How do you keep your staff motivated? Tie-ups with research institutions.
9) Future plans. Acquisitions.
10) As an IIT-ian do you see a greater interest in entrepreneurship among the young?
11) Any other points of interest.