Friday, November 9, 2007

Contextual advertising

"I live in Prabhadevi. And I'd like to see an ad about a new Thai restaurant opening in my locality... Similarly, to those in Tidel park, the newspaper should carry ads about life-style."
- Vivek Bhargava, Founder and Managing Director of Communicate2

Oct 12, over lunch at The Hindu, Chennai

Playing the context card

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